Can AI copywriting tools and human writers coexist? Will AI replace copywriting?

It’s a valid question to ask, and while there are massive advancements made in the areas of machine learning and artificial intelligence, I truly believe that AI copywriting will never fully replace copywriting skills possessed by a real human. 

Often, when robots start doing human tasks, we get anxious. However, with AI copywriting tools you don’t have to worry about it stealing your content marketing job. AI copywriting tools are just that- tools. They’re here to help, not take over. 

What is AI copywriting and how does it work?

AI copywriting is computer-generated writing created using natural language processing tools (NLP). 

NLP is the branch of artificial intelligence that deals with analysing, understanding and creating the languages that humans use naturally. You might not be aware of it, but a lot of us use these features every day. From Siri to Alexa to our Google Homes, they’re the perfect example of NLP applications. 

When using AI copywriting tools, you start off by deciding what you want to write and the type of content you need. Next, you set specific parameters for the AI tool to follow. 

Once the machine receives these instructions, it generates content based on the parameters by looking at similar content from around the web and processing it into new and plagiarised free text. 

Should you consider using AI copywriting tools? 

There are numerous reasons why marketers and copywriting might think about using AI copywriting tools. 

Firstly, AI copywriting saves you so much time. AI content is generated from human inputs like keywords, outlines and short briefs. They can create numerous rough drafts of social posts, subject likes and even product descriptions. Even a typist who types 150 WPM can’t pump out multiple blog intros in less than a minute. 

Secondly, if you’ve ever experienced the dreaded writer’s block, AI copywriting tools can save you from it. Whether that’s to help you brainstorm ideas or create content, having an AI can help you get the ball rolling. 

Benefits of AI copywriting generators (from a human copywriter) 

AI copywriting tools are far from perfect. They can’t do your research to produce perfectly polished copy, but they still make content writing easier in a few ways:

Reduces your weekly word count

Copywriters don’t necessarily consider how much we have to write in our day-to-day life. But between writing and editing, one person can create more than five million words in a month. 

Helps brainstorm ideas

As previously mentioned, AI copywriting tools help kill writer’s block. They’re a great starting point for copywriters and marketers. A draft is better than no draft. 

They shoulder repetitive writing tasks

In the same way, there are programs that automate tedious workflows, AI tools can automate the tedious parts of content creation. Things like creating slight changes on the same ad, generating email templates and writing product descriptions for similar SKUs. 

They help non-writers

Just because you don’t write for a living doesn’t mean you can’t utilise AI copywriting tools too. They can be a big help for people who aren’t good at copywriting. 

Will AI replace copywriters?

Not the good ones. The secret to amazing copywriting is the human touch, to be more specific, empathy- truly being able to relate and resonate with your audience and customers. 

Most people may know what copywriting is, but not enough understand how much good copywriting can positively impact a business. If every business owner and entrepreneur used the same AI software to create copy on the go, everyone would sound the same. 

Copywriting greatly impacts a business revenue because copywriters are not fill-in-the-blankers or copy-pasters. It’s a science of connection and conversation. We tell stories, we put your business’ brand first to create powerful and precise working. 

Without human copywriters, your SEO won’t work

SEO helps boost your website in Google’s search results, and while there is a lot of SEO content generated by AI, the reason why copywriting is converted is because it’s appealing and engaging. 

Google’s algorithm has changed so many times that your website’s pages will only survive if you hold fresh, quality content and copy that doesn’t sound like it has been written by a robot. Google rewards websites for how well they can engage with their target audience and compel them to take action. 

For now, let’s leave robots taking over the world to fictional Hollywood films. Instead, hire a digital marketing agency with a human approach. At RankingCo getting solid results for our client is our aim, and we go above and beyond to make sure it happens. For any questions about our services, reach out to the team on 1300 247 045 today or shoot us an email at contact@rankingco.com.