The digital marketing platform formerly known as Bing Ads, is now a core component for the intelligent, integrated Microsoft ecosystem. It packs a powerful punch, leveraging, a high net worth audience across Bing, Yahoo, Outlook, and specialised properties like LinkedIn.
The Microsoft AI Cloud Partner Program is the new benchmark for excellence as it recognises agencies like ours (RankingCo) who are trusted by Microsoft to build and deliver cutting-edge, AI-driven business solutions for all of our clients. With this status, we gain dedicated training, priority support, and early access to AI ad formats, as well as cloud data integration features. In short, every dollar you spend with Microsoft Ads will go further when managed by RankingCo.
We’ll make sure that your products or services are positioned perfectly in front of your target audience, whatever platform they’re searching on, as your certified Microsoft AI Cloud Partner.


The Microsoft AI Cloud Partner Program is a significant step up from the old Ads program. It recognises agencies that have proven expertise in leveraging Microsoft’s powerful suite of AI, cloud, and data services to help drive client success, not just simply running search ads.
With RankingCo at the helm, you gain a couple of exclusive strategic advantages:
Integrated Audience Scale:
We’ll gain access to a high value audience integrated with Microsoft properties, this includes Bing, Outlook, Microsoft Start network, and LinkedIn. We’ll use our status to integrate these platforms, meaning your message will reach professionals, decision makers, and other high value consumers at scale.
AI Powered Optimisation:
Our team keeps up with training and certifications directly from Microsoft. This means they can be trusted with implementing the latest AI and Machine Learning tools into your ad campaigns. This includes optimising for the Copilot userbase, maximising automation, and making sure your budget is guided by the most optimised bidding strategies available within the Microsoft ecosystem.
Future Proofing Your Data Strategy:
The Microsoft AI Cloud Partner status reflects our technical proficiency with Microsoft’s data solutions. We’ll make sure your tracking and measurements are integrated properly, giving you clean, reliable data to make informed decisions down the line.
Priority Support and Insights:
As a Microsoft AI Cloud Partner, we receive dedicated technical support and specialised consumer insights directly from Microsoft. This translates to us being able to quickly pivot to any sort of market changes and keep your campaigns performing optimally while your competitors are still waiting for public documentation to be released.
By partnering with a Microsoft AI Cloud Partner like RankingCo, you can accelerate your results, meaning your campaigns will be fully optimised for Copilot and the latest AI advancements for seamless and strategic integration. With no minimum spend, comprehensive analytics, and a highly engaging, high value audience, Microsoft Ads is the perfect strategic piece to your advertising puzzle.
Why RankingCo? Local Partnership, Global Microsoft AI Cloud Expertise
At RankingCo, our priority is to get to know your business, inside and out. Before we create your unique Microsoft Ads strategy, we’ll dedicate time to discuss your goals and specific needs. We do this to ensure we’re leveraging our deep technical knowledge as a Microsoft AI Cloud Partner to create the best strategy for your business, meaning you’ll reach your goals as quickly and as efficiently as possible while staying within your budget.
We also believe in being transparent with our clients and having you as involved as possible during the whole process, an often overlooked aspect of this type of partnership. We’ll ensure consistent communication by providing a clear breakdown of your campaign results while taking the time to explain the thinking behind the AI’s performance and the strategic adjustments our certified team is making. You’ll also be provided with a dedicated account manager to answer any questions and make tweaks to your campaign based on your needs.
Being based in Brisbane ourselves, we’re passionate about using all available tools to help the local Australian economy thrive. We’re a bunch of local Brisbane digital creatives and marketing professionals who truly care about our clients, combining the valuable regional marketing understanding with the global strategic resources as a Microsoft AI Cloud Partner.
We’re excited to help you grow your business and achieve higher ROIs with a future proofed Microsoft Ads strategy. If you’re looking to get started on your campaign, please contact us directly at
1300 247 045 or email us at
contact@rankingco.com






