LinkedIn is the leading platform for professionals, decision-makers, and industry experts. It’s where businesses look for solutions, assess partners, and form long-term commercial relationships. As a LinkedIn Marketing Partner, RankingCo helps you use the platform with purpose: connecting your business with the people who influence budgets, drive strategy, and approve purchases.
Running a business already demands your time. You shouldn’t also have to manage complex audience targeting, content distribution, or B2B lead flows on LinkedIn. RankingCo handles the entire process: campaign setup, audience strategy, creative development, and performance management.
Our approach focuses on helping your brand communicate clearly, reach the right people, and generate leads that matter, not vanity metrics.
Save time and resources by letting RankingCo manage your LinkedIn advertising, targeting, and content distribution with strategies designed for high-value B2B outcomes.
LinkedIn gives Australian businesses a direct path to professionals, industry leaders, and organisation-level decision-makers. Because users on LinkedIn are purpose-driven, the platform is ideal for businesses that rely on informed buyers or multi-step sales cycles.
With LinkedIn, your business can:
- Reach professionals by job title, seniority, skills, industry, or company
- Build authority through consistent, relevant content
- Run targeted ads that speak directly to decision-makers
- Generate qualified leads instead of broad traffic
- Support account-based marketing (ABM) efforts with precise targeting
- Publish thought leadership that positions your business as a trusted solution
RankingCo structures your LinkedIn presence around these strengths, making sure your brand reaches the people who actually influence business decisions.
As a LinkedIn Marketing Partner, RankingCo works with tools and capabilities designed specifically for professional advertising and B2B growth.
Strategic Campaign Planning
We map out clear campaign objectives, audience segments, and messaging built around your business goals.
Professional Audience Targeting
We use LinkedIn’s data to reach people by role, industry, seniority, company size, and professional interests, ensuring your campaigns aren’t wasted on irrelevant users.
Content & Ad Integration
We combine ads with consistent content distribution to improve brand recall, increase trust, and support long-term buyer consideration.
Lead Generation & ABM Support
We design lead flows, retargeting paths, and ABM-style targeting that prioritise quality leads over volume.
Performance Tracking & Ongoing Optimisation
We monitor campaign data, adjust targeting and creative, and refine messaging based on results using straightforward reporting you can act on.
Support Across Multiple Campaign Types
Whether you need awareness, thought leadership amplification, event promotion, or direct lead generation, we structure campaigns for the exact outcome you want.
Why RankingCo?
Partner Performance with Full Transparency
At RankingCo, we treat LinkedIn as a practical B2B channel and not a place for guesswork or superficial content. Before we begin, we learn about your sales model, customer profile, and conversion process, then build a strategy that fits the realities of your business.
With RankingCo, you can expect:
Clear communication and consistent reporting
Honest recommendations grounded in data
A structured approach to B2B lead generation
A team that understands the Australian market and buying behaviour
A partnership built on transparency, not jargon
