There are over 660 million registered professionals on LinkedIn, making it one of the largest resources for B2B marketers to tap into. If you’re not on the platform already, it’s time to reconsider. The right LinkedIn marketing strategy does wonders both for your brand and your business. 

Why LinkedIn Marketing?

You might be wondering why you should even bother to market on LinkedIn. We understand that you want to ensure your efforts that go into a platform deliver real results.

So here’s a quick snippet of the benefits of LinkedIn Marketing. 

• LinkedIn has helped 45% of marketers with customer acquisition
• It generates leads 277% more effectively than Facebook 
• It accounts for 80% of B2B leads
• It also accounts for more than 50% of total social traffic from B2B sites
• LinkedIn is the top choice platform for professional and relevant content 
  
  

How To Market On LinkedIn

Here are some tips and inspiration to build your LinkedIn presence:

Optimise Your Profile 

It might sound like the most basic step, however, it’s one to easily overlook especially if you’re focusing all your efforts on more advanced tactics. Whether it’s marketing through a company page or personal account, you must make certain profile modifications to increase your chances of getting noticed. 

Start by choosing a high-quality profile picture that is relevant to your brand. While company pages use the brand logos as a profile picture, consider high-resolution professional headshots for your personal profiles. 

Adding your current job position can also optimise your profile, and don’t skip out on including at least five relevant skills.

Post Content With Value

The key for marketing on LinkedIn isn’t about creating sales-like promotional content, it’s more about adding value to the lives of your audience. Consider creating content that adds some purpose - whether it’s educational, informative, a guide, or entertainment. This increases the chances of gaining audience engagement. You don’t necessarily have to share original content, but don’t hesitate to share content relevant to your industry. This shows your audience that you’re a source of valuable industry-related information. 

Get Employee Involvement

LinkedIn is all about connections. Your employees are the most reliable advocates for your brand, they play an important role in widening your reach and strengthening your network. So when creating your marketing strategy keep in mind it will require heavy involvement from your employees too. 

Run Ads Using The Match Audience Feature

LinkedIn has a matched audience feature that allows you to target the most relevant users when you run ads on the platform. This feature lets you retarget people who have already visited your site as well as people who are already on your existing account or email contacts. 

By retargeting people who are already familiar with your company, it acts as a gentle reminder of your existence and acts as a nudge toward a conversion. 

Check your data

Finally, it’s crucial you don’t just dive into LinkedIn marketing without doing any research otherwise you’ll find yourself publishing posts without any valuable results. We recommend you check your performance data regularly and scope out any room for improvement. There are many tools and platforms that offer LinkedIn integration to give you a better insight into your performance analytics. 

Grow With Digital Marketing

By implementing the right strategy, LinkedIn is a powerful engagement tool. Keep in mind it all starts with targeting the right people. 

If you’re a small business looking to use digital marketing to boost your business, RankingCo is here to help. We’re a team of dedicated digital professionals that work hard to ensure your business gets the attention it needs to succeed. 

We take the complexity out and offer a human approach to digital marketing. Get in contact with us today and see how we can help you grow your business online.