Microsoft Ads supports various ad formats to cater to different audience preferences. You can create engaging text ads, visually appealing image-based ads, and even immersive video ads.

With Microsoft Ads, you can benefit from advanced targeting options that help you reach the right audience. You can select from different criteria like demographics, location, interests and intent, device type and more.

Absolutely! It is designed to be budget-friendly and flexible, making it an excellent choice for small businesses. You have control over your daily budget so you only spend within your means.

Some ads will work instantly, for instance, if you’re targeting a high performing keyword that's receiving a lot of traction. For others, it may take some time to fine-tune your campaign and reach the right people. Typically, you should start seeing results within 4 to 6 weeks.

Yes, you can use it in conjunction with other digital marketing efforts to maximise your results. If you're opting for a multichannel approach, Microsoft Ads can complement your social media ads and email marketing campaigns.

Absolutely! Microsoft Ads allows you to create custom campaigns for specific events or promotions, such as product launches or seasonal offers. This gives your business the opportunity to reach targeted audiences during peak times and increase conversions.