Technical SEO

It's the technical stuff behind the scenes – optimising website speed, fixing errors, and ensuring search engines can easily navigate your site. Contrary to traditional SEO, which focuses on optimising content and keywords, technical SEO ensures that your website is built in a way that search engines can understand and rank.

A well-structured website allows search engines to easily crawl and index your content, making it more likely for your pages to rank higher in search results. UX is also a key factor in website structure, as a user-friendly navigation can lead to longer site visits and lower bounce rates.

We filter out unnecessary image metadata and compress them to improve page loading speed. We also use descriptive file names and alt tags, which helps search engines understand what the images are about and improves their visibility in image search results.

Google favours fast-loading websites because they lead to a better user experience. As more users access the internet on their mobile devices, having a fast-loading mobile site will mean higher chances of ranking higher in search results. To optimise mobile site speed, we focus on reducing server response time, optimising images, and minimising code.

Essentially, a 404 error means that the page the user is trying to access doesn't exist. Search engines may interpret these errors as a sign of poor website maintenance and user experience since broken links can prevent users from accessing the desired content. Our team regularly checks for and fixes these errors to ensure a positive user experience and better SEO performance.

Broken links and crawl errors are like dead ends on the internet highway. They hinder search engines from properly crawling and indexing your site, which means your pages won't show up in search engine results.