Leverage the Power of Strategic Social Media Marketing With Meta

Why consider upping your social media marketing game in 2023? 

The benefits are significant and synergistic. 

According to Statista, more than nine out of every ten (92%) marketers rely on social media in their marketing strategy, with more than three-quarters (78%) of social media sales outselling those not on social media. 

Consider the advantages of enhanced data-driven decisions using reliable social media-derived data, boosted brand buzz, informed content repurposing and retargeting, increased brand identity and authority, and more responsive and effective customer service via WhatsApp. 

In addition, social media on Meta platforms is highly cost-effective, with organic campaigns mostly being free. 

Why Meta? 

Meta, which owns Facebook, Messenger, Instagram, and WhatsApp, describes itself as a "company that builds technologies that help people connect and find communicates, as well as grow businesses."

It's no surprise that Meta leads the way in social media marketing, with Facebook being the world's largest social networking website, Instagram offering video and photo sharing, and WhatsApp a near-ubiquitous mobile messenger service. 

According to Social Media Examiner, an impressive 96% of marketers rely on Facebook to communicate with consumers, with 82% using Instagram. 

The Meta Business Suite further offers numerous advantages, tools, and freebies. These benefits include convenient one-stop shop cross-platform management, ad and post creation and scheduling, centralised tools for cross-app customer connection, cross-device ability to view and respond to notifications, and numerous insights and guidelines to help optimise your social media marketing activities. 

In addition, as one of the originators of social media marketing, Meta is continuously evolving to meet user and business demands, including helping businesses meet consumers wherever and "whenever" they are. 

What to Expect From Meta in 2023?

Anticipated meta-based 2023 social media marketing trends include:

• Social media-based eCommerce: Social commerce combines product interactive user-generated content of your brand and product with opportunities for online purchasing.
  
  In response, business-to-consumer sellers partner with platforms such as Instagram for increased eCommerce conversion and expansion. As a result, social commerce is predicted to grow substantially - expected to hit US$84.2 billion in 2024.
  
  So, to stay competitive, combine strategic Meta partnerships with social media influencers' ongoing rise and success for effective social marketing and commerce. 
  
  
• The metaverse: The metaverse, while still under development, offers a virtual space for computer-generated brand and product interaction, including avatars, designer clothing for avatars, and potentially wholly virtual shopping and communication. 
  
  It represents a highly engaging and imaginative future for brands, where consumers can have a realistic, 3D experience of products, shop windows, shelves, and services, presenting exciting marketing, "in-store" and conversion opportunities.
  
  One sector already leveraging metaverse advantages is payment players, with Visa launching a non-fungible token programme for entrepreneurs in the space. 



So, beyond the benefits of quicker and wider product promotion and awareness and increased website traffic with targeted Meta (Facebook) advertising, Instagram advertising, and WhatsApp advertising, consider long-term influencer collaborations and get ready to embrace AI-powered interactions and marketing. 

However, instead of dedicating what little time you have left after business as usual to social media marketing, rely on a competitively priced digital marketing agency such as RankingCo to leverage the best of Meta to boost your social media presence and impact. 

Contact us today.