Google Ads and Other Essential 2023 Marketing Mix Components

By now, with the end of 2022 fast approaching, you'll already have begun assembling and finalising your 2023 budget and marketing mix plans.

Your consumer data-based decisions and pre-emptive and creative thinking will help create a strategic, customer-centric, and optimal ROI-based design and schedule.

In addition, to ensure you've covered all your bases, here are our top picks to include in your 2023 roll-out beyond highly cost-effective Google Ads. 

Our Best 2023 Marketing Mix Tips

To uniquely enhance and invigorate your plan, consider the following trending marketing approaches and tools: 

• Long-form content combined with video: Longer content can be engaging and informative. Teaching your customer something about the industry, the category, or your business can create relevance and resonance, potentially promoting discussion and buzz around your brand. Sharing opinions and rationale can also boost trust in your company, position you as a thought leader, and boost affinity and equity.
  
  Combine this insightful deep dive with short, impactful videos to be more meaningful and memorable. In addition, don't forget to explore Instagram, impactful premium-looking drone videos, and podcasts.
  
  
• User content and influencer marketing: Making your product a part of your consumer's life means relying on your consumer for advocacy and promotion.
  
  Leaning on influencers and their self-generated content, including live streaming of purchases, unboxing, demonstration, and evaluation can boost your social marketing presence, positivity, and promotion through valuable word of mouth and instant sharing.     
  
  
• Connections and collaboration: Consider adding live events and webinars to your 2023 mix to gain insight into strategies, methods, resources, and techniques from similar businesses in your category or niche.
  
  Creating connections also builds your network, while win-win collaborations strengthen your and your partner's positions. Joining new related online communities can also boost communication, networking, and support innovation to lift the entire category. 
  
  
• Strategic gamification: Gamification uses gaming elements to create a fun way for your brand and customer to interact. It need not be daunting and complicated. Think loyalty points or discounts, quizzes, and exciting rewards from you or partners for consecutive points levels.
  
  Use your imagination to create unique and intriguing customer involvement, and they'll love you for it. 
  
  
• Designing with conversions in mind: Leverage technology to create engaging emails and design landing pages that help funnel customers through to conversion more easily. 
  
  Ensure these marketing materials and digital tools are eye-catching and resonant and that your marketing channels and tactics are cohesive to keep consumers directed and dedicated.
  
  Don't forget to include strategically created and positioned call-to-action content to invite and accelerate clicks and conversions. 
  
  
• Enhanced personalisation: It's no secret that brands with warm, emotional customer connections exhibit higher customer loyalty.
  
  So, make 2023 your most customer-centric year yet. Provide your users with consistent, streamlined, engaging experiences to create and build life-long relationships.
  
  Remember to include personalised emails, chatbots, customer-exclusive deals and downloads, customised campaigns and feedback surveys. 
  
  
• Geo-techniques: Advanced geo-fencing and targeting are an affordable route to market, helping to spread your net wider and more specifically in your target areas.
  
  So, add this technique to your 2023 marketing mix today.  
  
  

Consumer needs are continuously changing, making yesterday's strategies quickly obsolete. So, stay informed, adaptable and agile to get ahead of competitors. 

Finally, for professional help with your 2023 digital marketing mix – your Google Ads, Meta (Facebook) ads, SEO-enhanced content, and reliable digital marketing management, contact RankingCo, Australia's self-confessed best digital marketing team.