Digital Marketing: Is Your Website Set Up for Success?

A big part of your digital marketing strategy focuses on your website, with social media merely driving more click-throughs to your website and other relevant content.

There are many tips and tricks available to ensure your website is set up for success in 2023, but we prefer to make things simpler and will focus on six main aspects that you should dive into if you want your website to hit the best rates. 

Six Steps to a Successful Website

How do you stand out from the social media storm and have followers click through to your website? We detail the six basics your website should meet for a better chance of growing your small business into an empire.

Start with the basics:

1. Domain name
   
   Keep it simple. Keep your domain name focused on your company name or product with an easy-to-spell URL. Being clever with your URL can work for remaining top of mind, but be careful not to complicate it. Make sure your name isn’t associated with another service you might not want to be associated with and that it is available as a domain.
   
   
2. Good foundation
   
   Your website can have the best content, but it needs to be maintained by a proper website host and good tech support if you want to rectify any glitches or poor user experience. Read up on a virtual private server; it’s the preferred server option for a small business regarding digital safety, security and performance.
   
   
3. Get to the Point
   
   Your homepage is your business card, and it needs to speak loudly with visuals and copy that tells the reader exactly what your product is and why they should continue browsing your site. Ensure you also have an About Us section where you can share more personal info about your brand to establish customer relations and loyalty.
   
   
4. Management
   
   The best way to be in charge of your content, website design, uploads, and interface, is to do the maintenance and uploads yourself via a content management system such as WordPress, Joomla! or Wix.
   
   
5. Ecommerce
   
   Selling a product, and not just having a blog or entertainment platform, will drive more clicks to your brand, and it is important to choose the best web-to-shop platform that is in line with what your audience prefers and what works for your business, such as WooCommerce.
   
   
6. SEO and User Experience
   
   Make sure your website is user-friendly and interesting by regularly updating it with new content. Ensure that it has a fast loading speed, is mobile-friendly and that it has keywords incorporated that your audience would search for on an engine.

It is one thing to have an excellent digital marketing strategy. Still, your website must be on par with it to keep followers locked onto your brand and ultimately lead to loyalty, purchases or interaction. Install webmaster tools such as Google Analytics to monitor your website performance and its contribution to your overall digital marketing brand strategy.