Social Media Integration Guide To Drive Leads And Engagement 

At the heart of most marketing campaigns is social media. Social media is an excellent tool to use if you’re wanting your ideas to reach a wider audience. One of the ways to showcase your social media presence is through your website. 

No matter your marketing channel, your website should be your main hub that drives your target audience and customers back. 

However, integrating your social content onto your website goes beyond adding social icons to your navigation. 

Your website’s content and social accounts should be blended to unify your brand online. Having a seamless digital presence increases web traffic and improves your customer’s user experience. 

Social media and website content should work together in the direction of one common goal. 

What is social media integration?

Social media integration is a type of marketing strategy that allows you to take advantage of social channels as an extension of your existing brand. 

Consumers like being able to use different forms of communication, so it’s important to cater to these preferences. If you aren’t integrating certain platforms, you could lose valuable leads. 

What are the benefits of social media integration for websites? 

There are numerous benefits for integrating social media into your website: 

Make your website more interactive

People will often opt for a straightforward website design that gives potential customers all the information they need but will fail to keep them engaged on the site for long periods of time. Integrated social media enhanced the experience of your site’s visitors. 

Encourages Conversation

With social media integration, prospective customers are more likely to start a conversation with you. Clicking on a social icon means they will be redirected to your other social profiles, where they can like, share, comment and post reviews about your business. 

Expand your following

Having a “Follow us: call to action to your social icons encourages your visitors to take the next step, if they don’t buy from you right away, it’s a great way to stay on potential prospect’s minds. 

Different ways to integrate social media into your website

Share and follow buttons

The easiest way to integrate social media on your website is by adding follow buttons to your pages. Your website header or footer is the ideal place to put these social links. If you have blogs, add those social share buttons to your articles as well; so visitors can instantly repost your content. 

Social logins 

If your site requires users to log in, incorporate social buttons that allow users to sign in through their social media accounts. Adding this simple step can increase your user sign-up rates and give you social insights you can use to better market your business. 

Photos and videos

Another simple and effective way to quickly attract new visitors and increase your follower count is by showcasing your social photos and videos on your site. Not every business has the funds for high-quality videos, so having videos from your social profile can reduce bounce rates on your site. 

What should you prioritise? 

Video

Videos are a very popular and effective way to introduce your brand to your target audience. Have short, digestible, and interesting videos to promote your brand and engage your customers. 

Text

Remember content is king! Having original, good, and well-written content is still important. Adding social media means access to user-generated content. One common form of user-generated content is comments. Comments add extra information about your service or product and can enhance your organic search presence. 

Community Opportunities

It’s important to create opportunities to connect with your audience. A great way to do this is by adding live chats to your website, this allows your customers to get instant responses to their inquiries. 

Your integration should also have a subtle call to action to visit another website or social platform. 

Boost your online conversion rates 

Social media is a great tool anyone can utilise to enable your brand to as many customers as possible. By correctly integrating and blending your social content to your website, you’re offering customers a seamless experience. Keep in mind social media and your website are not two separate entities, but rather one unified online space for your customers. 

If you’re a small business looking to use digital marketing to boost online conversion rates and increase leads, RankingCo is here to help. We're a team of digital marketing professionals who’re here to make sure your business gets the attention it deserves. 

We take the complexity out and offer a human approach to digital marketing. Get in contact with us today and see how we can help you grow your business online.