7 Reasons You Should Work with a Google Partner like RankingCo

Why Working with a Google Partner Transforms Your Digital Marketing Success

Work with a Google Partner and you gain certified expertise, proven performance, and access to tools and insights that most businesses simply do not have. In an environment where Google’s algorithms evolve constantly and new ad features launch regularly, partnering with a certified team ensures your investment is managed to the highest professional standards.

Key Benefits of Working with a Google Partner:

• Verified Expertise: Rigorous Google certification and ongoing training requirements
• Improved Performance: Data-driven strategies that maximise your marketing ROI
• Exclusive Access: Premier support, beta programmes, and industry insights
• Proven Results: Top 3% Premier Partners demonstrate exceptional client success
• Full Integration: Seamless connection between paid ads and organic marketing strategies

Google Partners are not just badge holders; they are agencies that meet ongoing performance, spend, and certification criteria set by Google. This creates a tangible advantage for businesses that want strategic clarity, competitive efficiency, and dependable outcomes from their advertising.

I’m Kerry Anderson, co-founder of RankingCo. Over 15 years, I have seen how the right partnership can accelerate growth. When you Work with a Google Partner like RankingCo, you are accessing a proven, full-funnel system designed to scale businesses from startup to international success.

1. Verified Expertise: Trust in Certified Knowledge and Professionalism

When you Work with a Google Partner like RankingCo, you engage a team whose knowledge has been tested and verified by Google. The Partner badge is earned, not claimed, and it signals disciplined account management and accountable performance.

Reason 1: Rigorous Google Vetting and Certification

Google’s Partner standards are clear and enforced. Agencies must maintain a minimum 70% optimisation score across all managed accounts, meet a 90-day ad spend threshold of USD $10,000, and ensure at least 50% of account strategists hold current product certifications aligned to the campaigns they manage. These requirements are monitored continuously, not annually. For full details, see Google’s guidance on how to become a Google Partner or Premier Partner.

This framework protects your investment. It ensures that when you Work with a Google Partner, you are working with people who understand how to deliver measurable results in line with Google’s best practice.

Reason 2: Access to Continuously Trained Specialists

Digital advertising changes fast. Our strategists complete ongoing training via Google Skillshop to stay current with Search, Display, Video, Shopping and App campaigns. When new features such as Performance Max or bidding improvements roll out, our team is ready to implement them effectively.

Our Google Ads Management methodology combines certified expertise with advanced AI to analyse markets, segment audiences, and predict where your next efficient conversion will come from. This human-plus-AI approach helps us set the benchmark in performance and accountability across Australia, New Zealand, the US and Canada.

2. Improved Campaign Performance: Maximising Your Marketing Investment

When you Work with a Google Partner like RankingCo, you are investing in a performance system, not just campaign setup. We combine disciplined testing, AI-driven analysis, and full-funnel strategy to turn ad spend into predictable growth.

Reason 3: Maximising Return on Investment (ROI)

Our optimisation process starts with market and intent analysis powered by AI, then moves into controlled A/B testing across ad copy, creative, audiences, bidding and landing pages. We prioritise conversion outcomes, not vanity metrics. Insights from paid search feed into on-site improvements and vice versa, compounding efficiency over time. For businesses where lead quality matters most, our Leads SEO programmes reinforce paid performance and reduce cost per acquisition in the medium term.

Reason 4: Specialised Expertise Across All Ad Formats

We deploy the right formats for the right jobs:

• Search campaigns capture high-intent demand with precise keywords and ad extensions.
• Display enables efficient reach, remarketing and visual storytelling across the web.
• Video leverages YouTube’s scale for attention and brand lift.
• Shopping connects product feeds, price and availability to buyers ready to convert.

Our retail clients benefit from the interplay between Shopping and eCommerce SEO , while B2B and service-led brands gain scale through integrated Search, Display and Video. We build cohesive plans where paid and organic channels work together rather than compete.

Reason 5: Building Data-Driven, Full-Funnel Marketing Strategies

Customers rarely convert on the first click. We map the customer journey, design content and offers for each stage, and optimise landing experiences to remove friction. Our Conversion Rate Optimisation (CRO) specialists refine page speed, messaging hierarchy and forms to increase lead and sales volume without inflating spend.

Crucially, our Google Ads work is integrated with Technical SEO and Onsite SEO so your brand builds long-term authority while ads deliver immediate results. Whether you need Digital Marketing Services in Brisbane , Digital Marketing Services in Sydney , or are preparing to expand into New Zealand, the US or Canada, we align channel mix and messaging to each market’s nuances. If additional scale is needed, we can complement your Google campaigns with advertising on other major digital platforms, maintaining a unified and cohesive strategy.

3. Exclusive Strategic Advantages: Unlocking Unique Benefits for Your Business

When you Work with a Google Partner like RankingCo, you gain access to strategic advantages that standard setups cannot match. These benefits flow from our partnership with Google and our sustained record of client growth across Australia, New Zealand, the US and Canada.

Reason 6: Access to Different Tiers of Partnership, Including Premier

Google's Partners programme recognises capability at multiple levels. Agencies can progress from Member to Partner, and the top 3% in each country earn Premier Partner status annually.

RankingCo holds Premier Partner status. For you, this means your campaigns benefit from senior expertise, rigorous cross-product knowledge and the discipline required to sustain high performance over time. It is especially impactful for multi-region or multi-language rollouts where consistency and precision matter.

Reason 7: Direct Line to Google for Advanced Support and Insights

As a Premier Partner we maintain direct access to Google's specialists for faster support and strategic guidance. We can escalate issues quickly, obtain clarity on complex features, and move from problem to solution without delay.

We also receive early access to select beta features and exclusive industry insights. This allows us to test and refine new capabilities ahead of the market, then roll out proven learnings to your account. The result is a proactive approach where your campaigns stay aligned with platform changes, not reacting months later.

Frequently Asked Questions about Working with a Google Partner

When considering whether to Work with a Google Partner, these are the key questions we hear most often.

How do Google Partners make money?

Partners typically charge a management fee for planning, optimisation and reporting. Your ad spend is paid directly to Google. Some agencies also offer project-based consulting such as audits, CRO or broader digital strategy. The value of a Partner relationship is that expert management usually improves performance and saves internal time.

What is the difference between a Google Partner and a Premier Partner?

Both meet Google’s standards for performance, spend and certifications. Premier Partners, however, represent the top 3% in each country based on client growth, product diversification and overall results. RankingCo is a Premier Partner, which brings priority support, advanced training and early feature access to your campaigns.

How do I find the right Google Partner for my business?

Start with the official Google Partners directory. Shortlist agencies that align with your goals (lead generation, eCommerce, brand growth) and ask for relevant case studies. Expect transparency in reporting and a clear testing roadmap. If international growth is a goal, ensure your partner can handle regional nuances across Australia, New Zealand, the US and Canada. Explore our Google Ads Management services to see how we approach strategy and execution.

Take Your Brand to New Heights with a Google Premier Partner

Choosing to Work with a Google Partner is a strategic decision that compounds over time. As Australia’s Premier Partner agency, RankingCo is recognised among the top 3% worldwide. Our headquarters in Brisbane, QLD, serves as the centre of a global operation supporting clients across Australia, New Zealand, the US and Canada.

We deliver enterprise-grade thinking for startups and scaling brands, combining global reach with the dedicated attention of a specialist agency. Our full-funnel services span paid media across major search and social platforms, global and local SEO, and website strategy/CRO. From Google Ads Management to integrated SEO programmes including Leads SEO , eCommerce SEO and Get More Traffic , we build systems that deliver measurable, sustainable growth.

Our Premier Partner status gives your business a competitive edge: direct access to Google support, early feature testing, and market intelligence that keeps you ahead. The result is tangible outcomes, not just better metrics.

Ready to scale locally and internationally with a partner that understands your goals and your markets? Contact Us to discuss your growth plan and see how our team can help you get found online.