How Digital Marketing Can Boost Your Mothers Day Sales

With Mothers Day fast approaching, many small businesses will have already been considering how to boost their sales. But with so much information for business owners to wade through, it can be difficult to find a strategy that is best for your business. At RankingCo, we help small businesses every day. That’s why we have decided to create a guide on how to utilise your digital marketing to boost your Mothers Day sales. 

Why focus on digital marketing this Mothers Day?

Digital is at its influential zenith, with Google reporting that 81% of Australian adults shop online. As such it is crucial to acknowledge this trend and aim your attention here if you are planning on running a Mothers Day sales campaign. 

Use deals that offer your audience value

Our first suggestion is to look at how you can offer your audience value. Providing potential customers with deals and insights can boost both online sales and in-store sales. According to Google, many buyers will check online for details before they visit the store. This is for a number of reasons including online deals, offers and information/reviews. As such, providing potential customers with a discount gives the customer more incentive to purchase at your store. A way to further optimise your audience value is through a clear CTA (call to action). The importance of CTA’s is noteworthy as products with an offer in the headline perform 38% better than ones without. 

Utilise all your first-party data 

Google has noted the importance of first-party data when targeting audiences in a new data secure future. This is not too much of a change for small businesses as the collection of first-party data can be crucial in creating a loyal customer base. Usually, this data is collected from people who have provided their information to your site after making a purchase or were considering making a purchase. As such, they have already shown interest in your product. If you are looking to run a Mothers Day campaign, you should consider targeting this audience first. You can do this through member exclusive offers or other email marketing techniques. You should do this in intervals, giving the potential lead multiple opportunities to view the offer. You can also use this opportunity to provide personalised offers to customers. Studies show that headlines with personal headlines boost sales, so you should consider using language that highlights them and their value.

Take this time to leverage more first-party data

You can also use this time to leverage more first-party data. Competitions, deals and other money saving opportunities are great ways to entice users to share their data. These promotions can be shared across multiple platforms too, allowing you to target audiences who have shown interest in your products. 

Keep your ads local

One of the best tools small businesses can use, according to search engines, is to target local areas. Ads and ad copy, whether this is for social media advertising or digital marketing advertising, should include information about the location and target these locations. For Google Ads this can be helpful as specific keywords are more affordable, meaning you can run a longer campaign. Furthermore, Google has noted the shift of responsible shopping since the pandemic, with people being more likely to support local businesses through online purchases. 

Consider the buyer's journey

When considering what will work best for your audience, you should also consider what will suit your buyer's journey. A buyer's journey consists of awareness, consideration and decision making. Each one of these should be accounted for in your communication and ads to capitalise on this behaviour. For most people, they begin to search topics relating to mothers day about a week before the actual event. This is the decision making period for most buyers and should be when you intercept them with offers through ads and emails. If you sell flowers, your focus should be on buyers who are buying in the last week and the service you can provide. 

If you are looking to get your Mothers Day campaign off the ground but don’t know how, contact RankingCo today. We provide smart digital marketing solutions to a variety of businesses, helping them take the next step in their business journey. To learn, more check out our services page here. Alternatively, you can call us on 1300 247 045 or send us an email at contact@rankingco.com and we will get back to you as soon as possible.