The Holidays Are Almost Here: Don't Leave Your Seasonal Google Ads to the Last Minute

The holiday season is just a few short months away, and for many companies, these last months of the year are the busiest; a chance to attract customers with a strategic seasonal Google Ads campaign and yield superior sales and profits. 

However, the festive season is more than just a few weeks in December. Instead, consumers start researching their gifting and getaways and comparing deals as early as October. 

So, there's no time to waste. 

Get your business holiday-season-ready to ensure a seamless and engaging festive customer experience and a less stressful and more successful last quarter for you. 

What to Do Now to Prepare for the Holiday Season

With customers wanting a friction-free journey across all touchpoints throughout the year, especially during the busy holiday season, what does this mean for you? It means seasonal advertising on just one platform is no longer enough. 

Today's increasingly online-immersed, tech-savvy consumers are active on multiple channels and devices, sometimes concurrently, expecting a consistent and seamless experience. A lack of presence or a break in this "golden thread" can frustrate or alienate customers, thwarting potential conversions. 

So, to ensure your brand speaks in the same voice throughout, proactively design your marketing content by: 

• Setting time aside now to think strategically and creatively about your seasonal marketing plans. Crucially, rely on data – the previous season's results and insights and current trends – to make well-informed, data-driven decisions. 
• Doing your research by understanding, segmenting, and personalising – even anticipating - your customer's needs and preferences to refine, target, or retarget your marketing for optimal reach, engagement, and uptake.
• Identifying your most cost-effective marketing channels - those yielding maximum return on investment (ROI). Beyond traditional above-the-line channels, consider catchy emails, Facebook or other social media advertising, and fun interactivity or gamification. 

Importantly, have your activities and schedule ready, booked, and confirmed.



• Ensuring your tech works by updating systems, websites, and webshops with the necessary plugins, integrations, and tools. Also, ensure your data analytics platform is in place to measure your site's performance, guaranteeing adequate and reliable speed, user experience, and device applicability.
• Relying on an expert marketing partner can help ensure efficient and effective outcomes on time and within budget. For example, a dedicated digital marketing agency can assist in Google or Facebook ads creation, omnichannel campaign optimisation, automation, management, and campaign and ROI performance tracking. 

A strategic partnership represents real value while not being overly expensive.

Finally, don't leave anything to chance. 

Beyond preparing well and ahead of time, don't forget to test. Test your sites, systems, content, and ads to ensure you hit the ground running and that every marketing cent counts. Work with a professional digital marketing team, such as at RankingCo, to explore evaluation techniques, including A/B testing, to help prioritise winning creatives, formats, and channels.

Rely on RankingCo for a Bumper Holiday Season 

Our skilled and talented team provide commitment and excellence across all our services, including managing your content search engine optimisation (SEO), google ads, social media, and other digital marketing, and your website development. 

So, if you want cutting-edge innovation, quality Google ads, and high-performance results, it's not for nothing that we refer to ourselves as Australia's best digital marketing agency. 

Contact RankingCo today to plan and prioritise your seasonal digital campaign.