Grow Your Business with Google - How We Can Help

The Google Universe is Vast, But Your Growth Path Should Be Simple

When you want to grow your business with Google , you're tapping into a platform that drives trillions of dollars in global economic activity. The potential is enormous, but navigating Google's vast ecosystem—from Search and Maps to Ads and Analytics—can feel overwhelming for even the most seasoned business owner.

The challenge isn't if Google works; the numbers prove it does. The real test is cutting through the complexity. With millions of businesses competing for attention, a clear, actionable strategy is what separates stagnation from scalable success. You don't need to master every single tool. You need to master the right ones for your specific goals.

Essential Google Tools for Business Growth:

• Google Business Profile : Your free ticket to local visibility on Search and Maps.
• Google Ads : Precision-targeted advertising with a measurable return on investment (ROI).
• Google Analytics : The source of truth for understanding customer behaviour and website performance.
• Google Shopping : A digital storefront for your products, visible to millions of shoppers.
• Google Workspace : Professional email, cloud storage, and collaboration tools to streamline your operations.

I'm Kerry Anderson, co-founder of RankingCo. With over 15 years of experience helping businesses scale from ambitious startups to enterprises generating over $200 million, I've seen firsthand how a focused Google strategy can become a company's most powerful growth engine. When you know how to grow your business with Google effectively, you stop guessing and start growing. The key is expert guidance to focus on what truly moves the needle.

Easy grow your business with Google glossary:

• Work with a Google Partner
• marketing with google ads

Foundations First: Get Seen and Trusted by Customers on Google

Here's the truth: you can't grow your business with Google if customers can't find you. It's like having the best shop in town hidden down an unmarked alley. Google's free foundational tools act as your digital signposts, guiding customers straight to your door and building the trust needed for sustainable growth.

Master Your Local Presence with Google Business Profile

Your Google Business Profile is your free digital shopfront on the world's busiest high street. It's often the first impression a potential customer has of your business. With 87% of consumers checking Google reviews before making a purchase and 96% using "Near Me" searches to find local services, a fully optimised profile is non-negotiable. We've seen clients generate over 1,000 profile views monthly, with many booking appointments or making enquiries directly through their profile.

When you Get Listed on Google , you open a direct line to active customers. Your reviews become powerful social proof, and responding to them (especially the negative ones) shows you are engaged and care about customer satisfaction. Keep your hours updated, use the Posts feature to share updates, showcase your services with high-quality photos, and enable messaging to let customers contact you directly from Google Maps. It's about being present, authentic, and responsive where it matters most.

Build a High-Performing Website with Strong SEO

While your Google Business Profile handles immediate local visibility, your website is your digital headquarters where browsers become buyers. But a beautiful website is useless if no one can find it. Search Engine Optimisation (SEO) is how you get found organically when people search for the products or services you offer.

Our approach focuses on what moves the needle:

• Onsite SEO services ensure your website's content is structured perfectly and speaks directly to customer needs and search intent.
• eCommerce SEO is designed to get your products in front of ready-to-buy shoppers, optimising product pages and category structures for maximum visibility.
• Leads SEO attracts qualified enquiries from people actively seeking your expertise, turning your website into a consistent lead generation machine.
• Technical SEO is the non-negotiable foundation, ensuring your site is fast, mobile-friendly, and provides a flawless user experience that both users and Google love.

The goal isn't just traffic—it's the right traffic. When we help you Get More Traffic , we're bringing people to your site who are genuinely interested in becoming loyal customers.

Understand Your Audience with Google Analytics

Running a business without Google Analytics is like driving with your headlights off at night. This free tool transforms guesswork into strategy by showing you exactly how people find and interact with your website. It reveals the story behind every click: which pages engage visitors most, what marketing efforts are driving conversions, and what content builds trust and authority.

The real power comes from making informed decisions based on actual customer behaviour. As Google says, "Make better business decisions with analytics." Google Analytics turns your website from a digital brochure into a strategic asset that guides every marketing decision, ensuring your budget is spent wisely and your efforts are focused on what works.

Combining an optimised Google Business Profile, a high-performing website with strong SEO, and deep insights from Google Analytics creates an unshakeable foundation for sustainable growth. These aren't just tools—they're the building blocks to grow your business with Google authentically and profitably.

How to Grow Your Business with Google Ads and Smart Targeting

Once your foundations are solid, it's time to accelerate growth with Google Ads. This isn't about throwing money at the internet and hoping for the best; it's about precision marketing that delivers a measurable return. We've helped businesses achieve remarkable results, from a 23x ROI for a service provider to a 675% return on ad spend for an e-commerce brand. While SEO builds your long-term organic presence, Google Ads puts you front and centre right now, connecting you with customers at the exact moment they're ready to buy.

Choosing the Right Google Ads Campaign

Think of Google Ads campaigns as different tools for different jobs. Choosing the right one is the first step to achieving your business goals.

• Search Ads : These classic text ads appear at the top of search results, capturing high-intent customers actively looking for your solutions. If someone searches "emergency plumber Brisbane," your ad can be the first thing they see, providing an immediate solution to their problem.

• Performance Max : This is Google's AI-powered all-in-one campaign, working across Search, Display, YouTube, Gmail, and Shopping. It automatically optimises to reach your most valuable customers wherever they are online, making it a powerful tool for maximising conversions.

• Shopping Ads : A game-changer for e-commerce, these visual ads showcase your products with images, prices, and reviews directly in search results. They act like a digital shop window, enticing shoppers before they even click.

• Display Ads : These visual banner ads build brand awareness and recapture interest across millions of websites and apps. They are perfect for reaching people based on their interests and online behaviour, keeping your brand top-of-mind.

• Video Ads on YouTube : Tap into a massive, engaged audience with compelling video content. Connect with viewers on a more personal level before they watch their favourite videos, telling your brand's story in a dynamic way.

Matching the campaign to your goals is crucial. Our Google Ads Management services remove the guesswork, creating a custom strategy that aligns with your unique needs and budget.

The Power of Automation and AI in Your Marketing

Google's AI works behind the scenes to make your advertising smarter and more efficient. Smart Bidding is like having a data scientist who never sleeps, analysing millions of signals in real-time to adjust your bids and maximise your budget for conversions or value. Predictive Audiences take the guesswork out of targeting by identifying users most likely to purchase based on complex behaviour patterns.

In Performance Max campaigns, Ad Creative Optimisation automatically tests different combinations of your headlines, descriptions, images, and videos to find the winning formula that resonates best with your audience. This doesn't replace human strategy—it amplifies it. We focus on the big-picture insights and creative direction while Google's AI handles the granular, daily optimisations at a scale no human ever could.

How to Effectively Grow Your Business with Google Ads Targeting

The true power of Google Ads lies in its precision. Gone are the days of spray-and-pray advertising. Today, we can reach your ideal customer with unparalleled accuracy.

• Keyword Targeting : We put you exactly where customers are looking, using a mix of keyword types to attract the right kind of traffic and filter out the wrong kind.
• Audience Segmentation : We can reach people based on demographics, life events (like moving house), interests (like home renovation), or recent purchase intent.
• Location and Language Targeting : Your ads are shown to the right people in the right places, whether it's a 5km radius around your Brisbane store or specific international markets like the US and Canada.
• Custom Audiences & Remarketing : We can re-engage people who've already shown interest by visiting your website, or target new audiences who have visited competitor websites or searched for related topics.

With our expert Google Ads Management , we craft these sophisticated targeting strategies to put your business directly in front of your ideal customers the moment they are ready to act.

Beyond Marketing: Streamline and Scale with Google's Business Tools

To truly grow your business with Google , you need more than just marketing. The most powerful growth comes when your operations can scale as smoothly as your advertising. If your team can't collaborate effectively to handle a surge in new leads, your marketing efforts are wasted. Google's suite of business tools creates the operational backbone for seamless scaling.

Improve Productivity and Collaboration with Google Workspace

Over 5 million businesses use Google Workspace because it's far more than just email. It creates a unified, cloud-based work environment where your team can focus on growth, not on fighting with technology.

A professional email at your own domain (e.g., joe@yourcompany.com) builds instant credibility and trust. But the real magic is in the integrated collaboration tools. Secure cloud storage with Google Drive means no more lost files, version control nightmares, or emailing large attachments. Video conferencing with Google Meet provides reliable, one-click meetings that integrate with your calendar, perfect for connecting with teams and clients whether you're in Brisbane or serving customers globally. Collaborative Docs, Sheets, and Slides allow your team to work on the same document in real-time, eliminating the slow, confusing back-and-forth of email chains and fostering true teamwork.

Tap into Expert Training and Support

Google's "Grow with Google" initiative offers a wealth of free resources to help your team build valuable, in-demand skills. This includes Google Career Certificates in high-growth fields like Digital Marketing & E-commerce, as well as practical AI training to help your team boost productivity and adopt new technologies. For scaling businesses, the Google for Startups programme offers invaluable mentorship, resources, and connections.

While these resources are fantastic, knowing which to prioritise and how to implement the learnings requires experience. As part of our partnership, we help clients navigate these opportunities and apply the training where it will have the most significant impact on their growth trajectory.

A Guide to Growing Your Business with Google’s Free Tools

Many of Google's most powerful tools are completely free, yet they are often underutilised by busy business owners. We help our clients leverage these no-cost resources for maximum impact, creating a strong foundation without a large initial investment.

• Google Business Profile : Your free local listing on Search and Maps is the single most important tool for most local businesses.
• Google Analytics : Provides free, invaluable insights into customer behaviour and website performance that should inform every business decision.
• Free Product Listings : Gain exposure on the Google Shopping tab, Search, and Maps without any ad spend, driving organic e-commerce traffic.
• Google Sites : A simple, free website builder perfect for startups testing an idea or for creating dedicated landing pages for specific campaigns.
• Google Marketing Kit : Creates free, professional marketing materials like social posts and posters using your best reviews from your Business Profile.
• Test My Site : Offers actionable recommendations to improve your site's speed on mobile, which directly impacts user experience and search rankings.

Why It's Hard to Do It Alone: The Common Problems for Businesses

Let's be honest—you didn't start your business to become a full-time Google expert. You're passionate about your craft, your service, or your product. But now you're expected to master digital marketing on top of managing customers, staff, inventory, and finances. Trying to grow your business with Google while running daily operations is like juggling flaming torches on a unicycle. It's stressful, time-consuming, and the risk of getting burned is high.

Here are the most common hurdles we see business owners face:

• Time is Your Biggest Enemy: Effective digital marketing isn't a 'set and forget' task. It requires hours of keyword research, campaign setup, ad copywriting, bid management, performance analysis, and continuous optimisation. Time that you simply don't have.

• Overwhelming Complexity: The Google Ads and Analytics platforms are incredibly powerful, but also incredibly complex. One incorrect setting in a campaign, a poorly configured conversion goal, or a misunderstanding of bidding strategies can drain your budget with nothing to show for it.

• Constant Algorithm Changes: What worked last month might be ineffective today. Google is constantly updating its algorithms for both search and ads. Keeping up with these changes, let alone adapting your strategy to them, is a full-time job in itself.

• Wasted Ad Spend: This is the most painful symptom of the problems above. Without expertise, it's easy to waste money on keywords that are too broad, ads that don't resonate, or clicks that never convert. This often leads business owners to mistakenly conclude that "Google Ads doesn't work," when the reality is it wasn't being used correctly.

• Difficulty Interpreting Data: Google Analytics provides mountains of data, but turning that data into actionable insights is a specialist skill. It's easy to get lost in vanity metrics like clicks and impressions, while missing the crucial data on cost per acquisition, conversion rate, and customer lifetime value.

• The Competitor Advantage: While you're trying to figure it all out, your competitors are likely working with specialists. You're not just competing on the quality of your product or service anymore; you're competing on the sophistication of your digital strategy.

This is where partnering with experts makes all the difference. It's not about admitting defeat; it's about playing to your strengths. You focus on running and growing your business, while we focus on making sure a steady stream of new customers finds you through Google.

Take Control of Your Digital Future – Get Found Now

The potential to grow your business with Google is extraordinary, offering a direct line to billions of customers and powerful tools to streamline your operations. But this power is useless if you can't harness it effectively. For busy owners of startups and scaling businesses, mastering Google's sophisticated ecosystem alone can feel like an impossible task.

This is why RankingCo exists. As a Brisbane-born Google Premier Partner , we are recognised as being in the top 3% of agencies in the country. From our Brisbane, QLD headquarters, we act as the world's best little digital agency, helping ambitious businesses across Australia, New Zealand, the US, and Canada turn Google's complexity into their competitive advantage. We understand that a campaign for a local Brisbane service needs a different touch than one for a national e-commerce brand or our North American clients. Our full-funnel marketing approach respects these regional nuances while leveraging global best practices.

Our services cover your entire digital journey. With expert Google Ads Management , we create targeted campaigns that deliver exceptional ROI. Our comprehensive SEO expertise ranges from Onsite SEO services to Technical SEO , ensuring your site performs flawlessly and ranks prominently. We drive high-quality enquiries with Leads SEO and boost online sales with eCommerce SEO .

We don't stop at Google. We also specialise in Social Media Ads , create high-performing websites that convert, and use our Google Analytics expertise to turn data into actionable growth strategies. Whether you need Digital Marketing Services in Brisbane , Sydney , Melbourne , Adelaide , Perth , or on the Gold Coast , our local knowledge and global perspective deliver tangible results.

What truly sets us apart is our integration of advanced AI. We use cutting-edge tools to analyse market trends with unprecedented accuracy, creating campaigns that are hyper-optimised not just for today, but for where the market is heading. While your competitors are still figuring out Google's latest updates, we're already leveraging them for your benefit.

Choosing a digital partner is a significant decision. That's why we offer Free Ad Checkups to provide a no-obligation analysis of your current accounts, showing you the immediate opportunities we can identify for your business. It's our way of demonstrating value upfront.

With RankingCo, you get the peace of mind of working with recognised Google experts and the personalised attention of a boutique agency that is invested in your success. We're your strategic partners in growth. Ready to see what happens when you grow your business with Google with the right expertise? Learn more about our 2024 Premier Google Partner status.

Contact us for a free consultation today. Let's turn Google's complexity into your greatest competitive advantage.