Top analytics metrics you should be focusing on in 2023

Social media can no longer be ignored as one of the most valuable tools in the small business’ arsenal wishing to expand its digital marketing strategy. As part of the Google Marketing tools, Google Analytics can give you all the stats you need about website traffic.

Google digital marketing tools, used correctly, can be your smoothest road to success, using social media, among others, to reach digitally savvy audiences and the mature generations who use Facebook, Instagram, and LinkedIn.

To reach a broad audience and gain a competitive advantage, you should study how they use social media in the form of analytic metrics to show you how well your social media strategy reaches your potential customers.

What Metrics to Track in 2023 to Improve Your Digital Strategy

Your best bet to stay top of mind among the sea of digital marketing strategies by your competitors is to study as much of your company and audience’s social media usage trends as possible and apply them in your daily strategy to reach a broader audience.

Here are the top social media metrics to analyse in 2023:

• Reach
  
  The most important stat you want to monitor is your audience reach. It is best to study your average reach to see if your strategy is working, as well as your reach per post or story, to see which content has the best impact. A very good indication of reach success is if you reach more non-followers, as it means the algorithm is working in your favour.
  
  
• Audience growth rate
  
  This analysis isn’t simply how many followers you have gained in a week or month. Still, it measures the number of new followers as a percentage of your total audience, so ten followers, when starting, must gain momentum and more followers as your business grows.
  
  
• Impressions
  
  This is different from reach because your followers might like your content so much that they rewatch it or show it to friends on their phones. This number will differ from the reach and can also indicate how relevant a post is. 
  
  
• Engagement rate
  
  Determining your engagement rate can be more complicated as you don’t necessarily want to measure your engagement as a percentage of your audience. It can be somewhat misleading as you can get engagement from people who don’t follow you. 
  
  
• Amplification rate
  
  How quickly do your followers share your content? The higher your rate, the more your followers will expand your reach. To find your rate, divide your post shares by the number of followers, then multiply that by 100.
  
  
• Video Views and Completion
  
  You can measure how interesting, and relevant your content is by looking at how many of the viewers finished watching the entire video as well as how many partially viewed the video.
  
  
• Click Through Rate
  
  This rate is the best indication of how intriguing your online products are. Did your followers and viewers want to know more and go to your website or blog for more information about your product?



Creating unique content and media worth reading and perusing is one thing, but to play the digital marketing game well, you need to use all the tools at your disposal. The above metrics are just the tip of the iceberg when analysing your content, success, and overall digital strategy with Google Analytics.