Since joining RankingCo in January 2022, we’ve been able to significantly improve Princess Bazaar’s conversion value. We have consistently doubled their month on month conversion rate, reduced wasted clicks and created campaigns more efficiently targeting their audience.

How Princess Bazaar used a Google Ads campaign to grow its conversion value by over 400% in five months 

Key Metrics

Why they chose RankingCo

In the 12 months prior to joining RankingCo, Princess Bazaar had worked with three separate digital marketing agencies. Princess Bazaar Owner Lisa's prior experiences had been marred by poor results and a lack of communication. She wanted a team who would take the time to understand her business and take the reins in implementing the best digital marketing strategy for Princess Bazaar. She had the goal of growing her business over the next 12-18 months with campaigns that focused on both getting new customers and remarketing to existing customers. For this, she needed a company that was genuinely committed to understanding her businesses with the skills to create a tailored strategy to achieve her goals, and the communication skills to build a trusting relationship.

What strategies made the difference 

After onboarding with RankingCo, we went about dealing with some of the issues that had faced Princess Bazaar. They had a goal of a 20% increase in sales across the website, and their products were in high demand. Lisa also had the benefit of being able to ship Australia wide and a local store for customers who wanted to try clothes on instore. However,  their current campaign wasn't hitting the peak it could. The first difficulty faced was that they had limited stock due to delays, which was impeding on what could be advertised.

Rather than settling for poor results until this resolved, we went about creating a campaign that would minimise wasted ad spend. The original campaign was  a basic shopping campaign, that was not optimised at a product level, and had no audience targeting. We changed Princess Bazaar to a smart shopping campaign and targeting relevant audiences. This allowed us to reduce waste and quickly increase the opportunity for revenue without budget adjustments. We also optimised ad assets and ad copy to ensure that best industry practices were implemented and Princess Bazaar was being presented to its audience in the best light. This strategy was effective in reducing waste and increasing new audience reach.

Our Results

Even with the early struggles experienced with stock, it didn't stop us from achieving great results. Between January 2022 and May 2022, we consistently doubled Princess Bazaar's we month on month conversion rate. In addition to this, we reduced wasted clicks by 20% and reduced their overall ad spend while maintaining efficiency. This resulted in an overall growth in conversion value of over 400% compared to when they first came onboard. Through the effective use of Google Shopping Princess Bazaar was able to record significant growth and gain access to a new audience who are regularly searching for their products. This has resulted in their ROAS (return on ad spend) being over 1,000%.

Princess Bazaar focuses on sustainability and quality, values that the team at RankingCo share and were able to display in our ads campaign. We look forward to a long and successful partnership with Princess Bazaar.