Important Elements of Web Design: How To Optimise Your Website

Every year new elements and styles in website design appear. With so many options to choose from, it can be a bit of a challenge figuring out which ones are worth implementing into your website. Luckily, we’ve picked important key elements of website design to help improve your site’s performance. 

Solid Navigation 

When users come across your website, you want them to access information quickly and easily. It’s key to implement navigation that is user friendly, having a poor one discourages your audience from engaging on your page. 

Keep in mind your visitor’s attention span is short, give them easy navigation that is simple and self-explanatory. Consider including broad headings with subtopics. 

Responsive Design 

With the growth of electronic devices, responsive design is crucial now more than ever. From smartphones to tablets and desktop computers, you need to ensure that each user has a positive experience on your website. Having a site that adapts to every device ensures that leads engage with your page longer. A successful website integrates responsive design. 

Style Guide

Consistency is key! Having a consistent website design aids your audience to build brand recognition. Using a style guide helps you keep that brand image on your website. From colour, format, and typography, having a style guide ensures that every time someone adds another element to your site it stays consistent with the other pages. 

Purposeful Visuals

Visuals are a great way for engagement and breaking up text, but it’s best to carefully curate these photos and videos so your site doesn’t look cluttered or feel overwhelming. Don’t use visual elements for the sake of it, if you have a block of text explaining your services, you may want to add a video that further explains this. 

Good Copy

When adding information to your website it’s important to write quality copy. Good copy keeps your audience engaged. This is how your audience finds out all the information about your business, so keep in mind to only provide the necessary information.

Call-to-action (CTA) Buttons 

Now that you have leads to your site, you need to guide them towards converting, this is where your call to action or CTA button comes in handy. A CTA button gets your audience to follow along to the next steps. These buttons fit into your overall design but also stand out on your page so it immediately attracts your audience’s eye.

Page Speed 

Nobody likes to wait for a page to load. If your website is taking too long, there’s a high chase you’ll lose your audience’s interest. Instead of sticking around they’ll go back to the search results and go for your competitor’s page instead.  Check your page’s speed with the Google PageSpeed Insights. 

Build your dream website with us

Building a website design is a vital role in online marketing. If you’re looking to reap the benefits of your website, RankingCo is here to help. We’re a full-service digital marketing company that offers a one-stop website solution that works. You can learn more about our website design services here, or feel free to contact us for a chat and see how we can help you.