5 Reasons Why Google Ads Are Worth It For Small Businesses
2020 & COVID-19 caused many Australian businesses to suffer. Even with restrictions to trading, consumer confidence returning and borders opening, many businesses are still feeling the ripple effect.
In times such as these, marketing budgets are often the first place to feel the pull as priority is placed on funding operational aspects of a business. While this may be a great short term solution, it is important to also consider how best to keep engaged with your audience. Google Ads are an affordable and targeted medium in which to reach your consumers.
Here are five reasons why Google Ads {link to Google Ads page} are worth it:
1. Reach The Right Audience
Google Ads are one of the few advertising methods where you are able to reach potential customers when they are actively looking for your product. Through a combination of keyword and audience targeting you can be sure that your money is being spent on reaching the right people.
2. Target based on geography
Through Google Ads, you can target the whole world, one postcode and everything in between. If you have a physical location, limit your ads to show within a 10km radius of your store. If you sell products online, focus on the main spending hubs or where shipping cost is best for you. Not only will this allow you to build a presence in your community, you can be confident your ads are being shown to those who are most likely to become your customers.
BONUS TIP: Pair this with local SEO {link to SEO page} for the biggest impact in your area.
3. Same product - Multiple audiences
Unlike traditional advertising, or other digital mediums, Google Ads does not limit you to only one potential audience. By building a keyword portfolio that encompasses all aspects of your business, you can reach multiple audiences.
For example, your company sells filter paper used both in lab research and industrial manufacturing. When you created your product page, or started other advertising, you may have needed to choose between the two audiences.
Google Ads gives you the ability to target each audience separately with the use of industry-specific keywords and manage your budgets based on which audiences are most profitable or a priority for you.
4. Increase Relevance & Control Your Customer Journey
With Google Ads, you have complete control over the consumers' interactions with your brand. Through the effective use of campaigns and ad groups, you are able to align a person's search query with the ad copy they are shown, and finally the page they land on your website. Not only will this make your customers feel like your product is perfectly tailored to their needs, but Google will reward you for this with higher placements and lower costs.
5. Trackable Results
One of the things we love about Google Ads is the transparency of results. The seamless integration of other Google products such as Google Analytics and Google Tag Manager means that you can capture valuable insight as to how your ads are contributing to the success of your business. Track sales, leads, phone calls and anything else you think is valuable! Be confident that your investment is generating a return and working for you.
Want To Give Google Ads A Try But Don’t Know Where To Start?
If this sounds like just the right tool for you, but you’re feeling overwhelmed about how to get started? Have you been running Google Ads but think they could be working harder for you?
We’re here to help!
Get in touch today and we’d be glad to help you through every step of the process. Let us help you reach your goals.
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