Discover Google Merchant Centre

Google Merchant Centre makes your product and shop data available on various google services, helping consumers find, navigate and purchase products and services on your site and helping you attract the right customers with appropriate products. 

Why Choose Google Merchant Centre?

The solution offers more than advertising. It exposes your products or services across paid and unpaid channels, powering and empowering customer experiences and improving your potential. 

Beyond increasing your business's visibility online, Google Merchant Centre helps ensure that your business and product information, such as stock availability, price, and delivery details, are accurate and up to date. 

Google Merchant Centre helps: 

• Sell your products globally: With online shopping available in over 90 nations, setting up multiple country feeds helps you reach potential customers wherever they are in the world.
  
  
• Boost your promotions: Four in every ten international shoppers use Google to research good deals. Merchant Centre can promote your ads site-wide or to a selection of products or services.
  
  
• Optimise outcomes with tailored prospects: Beyond organising data and products, Merchant Centre helps enhance results by using the Centre's Opportunities page. Discover better ways to improve campaigns and data to attract and boost clicks and conversions.
  
  

Relying on Google Merchant Centre can result in a 79% visibility boost, a 232% increased in-store visits, twice the number of sales, and a 33% growth in revenue.

Sign Up to Make the Most of Google Ads and Other Google Services

Before embarking on your Google Merchant Centre journey, ensure you have a Google account, for example, a Gmail account. From there, sign up for the Merchant Centre service.

Once signed up, the solution intuitively creates a customised onboarding experience developed around your account. Onboarding includes sharing information about your business, including your business name (or website or store name), address (to apply an accurate time zone for performance metric provision automatically), and a valid contact number (which you'll need to verify). 

The business name you choose will represent your Google Merchant Centre Account seen by Google users. Note that you can still edit these details later.

Next, choose your customer checkout options. You can select one or multiple options and edit your selections later if necessary.   

In addition, your account will be linked to any third-party platforms you work with for exhibiting or selling your products or services. These links, too, can be augmented, changed, or removed at any time.   

You don't need to complete your onboarding process in one sitting. Instead, the tailored approach highlights already completed tasks and recommends your next steps. Then, access the Merchant Centre Overview page to review and return to any remaining tasks conveniently.  



Congratulations: You've Just Boosted Your Ecommerce Marketing

Now that you're onboarded, your users and potential customers will see your product listing on Google, visit and browse your site, and place and complete their orders, driving positive business growth. 

Google Merchant Centre offers holistic program performance reports, yielding actionable insights on merchandising, pricing, and beyond to maximise strategy yields. It also provides support via sharing best practices and tips and keeps you updated on news, promotions, and product feature trial invitations via email. 

So, let us help you maximise your visibility. Contact RankingCo today for a consultation or more detail.