Content creators know that the content they post on social media has the potential to turn your brand into a household name and turn followers into fans. This level of impact only comes from having a structured social media strategy. Gone are the days where anyone could show on every platform and occasionally update your audience whenever it’s convenient for you. 

There is no cookie-cutter social media strategy that will guarantee success, however, there are three key factors that do help you stand out on social media. The first is to identify specific goals, the second is to create valuable posts that align with said goals, and lastly, you need to distribute your content on the right platforms. 

Identify and set goals

To start off your social media strategy is to set your content goals. Having goals helps you plan the right type of content to create. The more specific your marketing goals are, the easier it becomes to tailor your content to meet those goals. For example, if one of your goals is to convert more sales from social media, then your strategy should incorporate posts that move people to a landing page or another part of your marketing funnel.

Plan Your Content

Once you’ve set clear goals, it’s time to conduct a social media content audit. Look at which posts performed well, which one’s didn’t and what you posted on each platform. If you’re running the audit yourself, we suggest using a social media management platform for a holistic view of how your social content is performing. 

What you look for in your audit should directly align with your content goals. For example, if it’s your goal to increase brand awareness then check your follower count and which posts resulted in those new followers. 

If you notice a disconnect between posts you thought would do well and the actual top performers, we suggest you look closely at the language and tone you’re using on the underperforming content. Even if you plan to post to help meet a bigger marketing goal, it’s important that you stick to your unique voice and style as much as possible.

When doing your audit, also take note of which platforms your content succeed most on. You might want to target every platform but it’s unrealistic to perform well on all of them. 

Promote and Distribute

Social media strategies go beyond what you post on your social channels. Planning and publishing content is only a small part of a successful social media strategy. Good strategy involves finding ways to actively distribute your content so you reach as many people as possible. 

For those with an active blog, consider including share buttons on your posts so your audience can share your content with their followers. You can also encourage your audience to engage with your content by asking them a question and requesting they respond in the comment section. 

Recognising ideal times to post your content will also help you reach more people. If you’re only posting on social media the minute content goes live you’re missing out on the opportunity to optimise your reach.

Measure Results

The last step for an effective social media strategy is measuring the results. Proper tracking is vital in creating a strategy with longevity. Having detailed metrics will help you tweak and optimise your plan over time. We recommend you analyse your content every month to keep track of what works. Have a look at each piece of content performed and what variable it’s working with.

Some of the most important metrics to measure are: 

Awareness- The number of times people saw your content as told by impressions and reach 

Engagements- The number of reactions, comments, clicks and shares your content gets 

ROI- Conversions and referrals from external sources

Putting It All Together

Effectively planning social media content is an ongoing process, but it doesn’t have to be overwhelming. At RankingCo we know that often, the best way for small businesses to build awareness, audience, and brand credibility is through social media. With our social media ads campaign, our experts can boost your social engagement online. 

As Australia's best digital marketing team. We work hard to ensure your business gets the attention it deserves. We understand that every business is different, that’s why our team invests our time and energy into making sure we understand your goals. Want help or more information call our friendly team today at 1300 247 045 or let's chat.