Facebook Content For Small Businesses

If you’re a business hoping to thrive on social media, mastering the art of Facebook marketing is key. 

With over 2.8 billion people using this platform every month, there’s a lot of potential customers for your business. While Facebook might be the place your aunt leaves cryptic comments on your old photos, it’s also a great place for you to connect with audiences. 

According to Facebook, two-thirds of users visit a local business Facebook Page at least once a week. So if you’re looking to tap into the right audience, you need to keep your eye on the prize with a focused Facebook marketing strategy. 

What To Post

The great thing about is the different types of post you can create, each has their own benefits and spark engagement in different ways. Your businesses social media strategy and goals are most likely to impact the style of posts you choose to make. 

Below are some of the different options you have for Facebook Page posts:

Facebook Text Post

If you’re looking for something direct and straight to the point, use the text post. All words, no photos, videos, or links. Text posts are ideal for sparking conversations, like asking a question or call for feedback. 

Text posts are also ideal for sharing important information with your audiences, like ticket availabilities or trading hours. 

If your goal is to drive traffic to your website or converting leads to sales, text posts aren’t the best way to do this. Facebook’s network algorithm isn’t too fond of bare-bones posts, and these posts might not reach the news feeds. 

Facebook Photo Posts

If you’re wanting to make content with much higher engagement, an eye-catching photo is a great way to attract the attention of potential customers scrolling through their feed. If you’re a product-focused business, we would recommend utilising this feature. Photos showing your product in action can be really effective. 

Facebook Video Posts

For even higher engagement rates than photo posts, we recommend doing video posts. Be it a short and sweet announcement or longer, artful video, Facebook video posts are definite eyecatchers. Videos allow users to soak up the information easily, comment, react or repost it to their feeds. 

Linked Content Posts

Wanting your audience to visit a specific page on your website? Linked posts get those clicks. Just paste a link into the composition box and the preview of your website will automatically appear. Add in an enticing description and you’ll soon be driving people to your site.

Choosing The Perfect Post

Knowing what Facebook post works best for your business is going to take a little bit of trial and error. You can try different combinations while keeping an eye on analytics for clues on what works and what doesn’t, or you can leave all the nitty-gritty details to us at RankingCo. 

We’re Australia's best digital marketing team. We work hard to ensure that your business gets the attention it needs to succeed. We understand that every business is different, that’s why our team invests our time and energy into making sure we understand your goals. Want help or more information call our friendly team today 1300 247 045 or let's chat.