We Love Being a Premier Google Partner, and You'll Love That We Are Too

The Google Partners Program helps drive success through membership and partnership, allowing access to targeted and insightful Google resources, support, and training. Businesses consistently maintaining and maximising their clients' campaign success and growth through strategic and certified Google Ads expertise can become a Premier Google Partner. Google reserves this most exclusive partnership tier for their top-performing members – just 3% of participating companies annually. 

Why We Became a Premier Google Partner

The benefits are numerous, with access to a wealth of targeted resources designed for ongoing digital campaign success. In addition, displaying the Premier Partner badge demonstrates to clients our Google-supported ability, commitment, and continued dedication to excellence. Finally, consider the following advantages:

• Industry trend insights and training materials to boost product knowledge.

Premier partnership access to on-demand training and live streams helps build on product and Google Ads knowledge and skill, with valuable Skillshop certifications. In addition, make better informed, data-driven decisions and drive more strategic client conversations through accessing leading-edge consumer insight and upcoming product beta reports.

• Product-specific resources and technical support to help maintain consistency.

Beyond support agent or Help Center account and technical support, premier Google Partners enjoy curated executive experiences, including user-designed Google events such as product, sales, and thought leadership content and roundtables, and customised business coaching. In addition, depending on business and market size, premier partners can leverage dedicated sales and strategic account support.

• Achievement rewards and recognition for showcasing your success. 

As a premier Google Partner, you'll enjoy promotional offers such as Google Ads credits, quarterly Partners Rewards to motivate and encourage teams, and Partner badges to differentiate your business by showcasing your Google Ads proficiency and success.

In addition, the Google Partners directory increases visibility to advertisers, while the annual Google Premier Partner awards recognise and celebrate digital marketing excellence.

Beyond standard Member and Partner benefits helping to strengthen your strategic Google relationship and enhance your clients' growth prospects, Premier Partner status goes the extra mile to help deepen and broaden your knowledge and skill. At the same time, the programme helps you share your superior expertise with recognised certifications among an audience who notices.

How to Become a Premier Google Partner

A Premier Partnership – recognition of the top 3% of partners -  requires consistently outstanding Google Ads performance, certifications and spend. So, how does Google identify top performers on these criteria? Monitoring performances helps confirm that premier partners can optimise the setup and running of Google Ads campaigns for maximised results. The standards are high, with a minimum optimization score of 70% required.

Where available, annual eligibility is measured relative to other businesses in the same country, with evaluations approximate and varying across regions. 

Take Your Google Partnership and Client Conversations to the Next Level

Sign up for the Premier Google Partner program with your Google Ads manager account today or contact RankingCo for superior and consistent digital campaign services and success.