Google "My Business" Rebrands to Google "Business Profile"

Google is an integral part of everyone's life, whether as a consumer searching for a service or product or a company marketing a brand online. Owners and marketers leverage around 86% of global searches hosted by Google by listing detailed business information on the search engine. This feature is provided for free using Google's My Business (GMB) profile. 

Why Set Up an Online Business Profile?

Your online company profile is essential, as is maintaining and updating your data. The feature offers 3000 plus business categories, so search carefully to list your purpose as accurately and precisely as possible. This detail will help differentiate and highlight your brand and offering to target consumers. 

Also, look out for category-specific features, such as menus for food-related offerings. In addition, update the available related business or location promoting information such as access, ownership, payment, and delivery options. 

However, something all marketers can count on in our dynamic environment is changing consumer behaviour and demands. In response, we can expect continuous updates from Google to help their customers stay agile, fluid and flexible to keep in step with users. 

GMB Changes to Note 

Google has announced a renaming of GMB to "Google Business Profile." This change is intuitive and not unexpected, with users noticing GMB help using the term "profile" instead of "listing" for several months. In addition, in place of the GMB app, users will access profiles through Google Maps or Search. This change makes access easier: type in "my business" or search for your company name when logged in.

Notable particularly for digital marketing agencies and SEO providers is Google's news that the familiar GMB web portal would "transition to primarily support larger businesses with multiple locations". However, although this step suggests a move away from small and medium commercial support, this will likely remain unchanged. This continued support is thanks to chiefly multiple location organisations and agency desktop usage. Google has promised more on this going forward. 

Google: Always There for You

No matter Google's updates now or in the future, your vital "Google Business Profile" will remain free, helping you maximise your online presence. However, when accessing and updating your details, why not add power to your marketing with paid Google Ads? This type of targeted communication can help enhance your visibility for even greater online findability, impact, and relevance. 

Make the Most of Google Ads with Professional Management

To take advantage of all that Google and Google Ads offer, rely on an experienced digital marketing agency such as RankingCo. Lean on us for boosted website traffic and increased awareness, growth, customer loyalty, and returns. 

Enjoy the rewards of optimised content, email, and social media marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, and advanced analytics for more informed data-driven decision-making. In addition, we assist with eCommerce, Google Ads leads, management, and checkup. 

Forge Ahead Today With Our Leading Digital Agency

RankingCo recognises each client's unique essence and needs. In response, we listen to and rely on your product, service, and strategy knowledge and goals to apply our digital marketing skills and activities. So, contact our passionate team for a targeted and up-to-date Google business profile, superior digital marketing direction and reliable service excellence.