Brisbane, Australia — 29 February, 2024 — Leading digital marketing agency RankingCo is proud to announce that it has clinched its prestigious Google Premier Partner status, earning the recognition for yet another year. An exclusive designation that only the top 3% of Google Ads Partners in Australia earn - RankingCo's retention of the Google Premier Partner badge is even more significant as it further cements the agency's dedication towards staying ahead of the curve in an ever-evolving digital landscape. Being recognised as a Google Premier Partner is no easy feat. Google sets forth strict criteria for companies to qualify and maintain this title, including high levels of client satisfaction, continuous growth in ad spend, and a team of certified Google professionals. RankingCo has not only met but exceeded these standards, consistently delivering tangible results through Google Ads campaigns. What does this mean for RankingCo's clients? As a Google Premier Partner, RankingCo has direct access to the latest Google Ads tools, resources, and updates, allowing them to stay at the forefront of digital marketing and provide its clients with cutting-edge strategies that drive maximum ROI. Well-positioned to deliver even greater results for their clients, RankingCo is excited to continue its partnership with Google and looks forward to building on this success in the years to come. Ashley Smith, Agency Manager at Google Customer Solutions has lauded RankingCo's approach towards client management and their consistent efforts to provide value-driven solutions. "[The team is] a joy to work with, and I see how much care and value you bring to clients," she says. About RankingCo RankingCo is a full-service digital marketing agency based in Brisbane, Australia, specifically catering to small businesses in search for a competitive edge in the digital space. Need to be found online? Fret not. From SEO and Google Ads to social media management and website design, RankingCo can be the pivotal partner in helping your business thrive. We're recognised as a Google Premier Partner , Microsoft Advertising Select Partner , and Shopify Partner . For more information, visit www.rankingco.com.au .

Beyond the technical aspect of targeted ad placement, another crucial factor that contributes to the effectiveness of Facebook advertising is understanding and catering to user personas. Through extensive research and data analysis, brands that are able to identify their ideal customer can create more relevant and tailored ads. These ads, in turn, have a higher chance of resonating with their target audience and driving desired actions. Advertising agencies and individuals will often have different approaches to developing user personas, let alone the number of personas themselves. Mainly, personas are created based on factors such as demographics, interests, and behaviours, although there are other elements that can be considered, resulting in hyper-specific personas. For instance, a fashion brand targeting young professionals in urban areas may create a persona named "fashionable city dweller" with specific interests in fashion and social media trends, whereas a grocery store might have a broader persona called "busy mom" who is interested in healthy living and convenience. Personalisation: The Key to Engaging Facebook Ads No matter how finely tuned your targeting is, if the ad fails to establish a personal connection with the user, it may not be effective in driving conversions. This is why creating user personas is crucial - it allows you to understand the needs, wants, and pain points of your target audience and craft ads that address these points. Let's go over some best practices for using user personas to personalise your Facebook ads : Use Relevant Language: Speaking your customer's language can make your ad feel more relatable, personal, and trustworthy. It shows your target audience that you understand their needs and values, which can ultimately lead to more conversations to make them feel like the ad was made specifically for them. For example, if you are targeting a younger demographic, incorporating slang or colloquial terms could make your ad feel more relevant and relatable.conversions. Incorporate terms and phrases that your target audience would use in their day-to-day Tailor Your Visuals: Just like language, the visual elements of your ad should also resonate with your target audience. This means using images or videos that feature people who match the characteristics of your user personas. For example, younger audiences may respond well to ads featuring diverse and relatable influencers, whereas older demographics may prefer traditional family-centric visuals. Highlight Pain Points and Solutions: Understanding your customer's pain points allows you to position your product or service as the solution to their problems. Depending on your user persona, you may be able to identify a specific pain point or challenge that they face. Working professionals may have trouble finding trendy and professional outfits, so a fashion brand could showcase their latest collection designed for the "fashionable city dweller." Busy moms may struggle with finding time to cook healthy meals, so a grocery store could highlight their quick and easy meal options in their ads. Appeal to Emotions: Beyond just addressing their needs and pain points, appealing to your user persona's emotions can make your ad more impactful. Using storytelling or imagery that evokes certain feelings. Happiness, for instance, if you are targeting busy moms and showcasing a stress-free meal prep solution can make your ad more relatable and memorable. Continued Learning: Staying Updated on User Personas As habits and interests change over time, so do user personas. One might be hooked on the latest health craze in one month and then completely drop it the next, or perhaps another emerging trend catches their attention. This affects the chances of your ad resonating with them - if you're not regularly updating, tweaking, and expanding your user personas, your ads will be stuck in the past. Adapting user personas should be an ongoing process that involves collecting feedback and insights from past campaigns; monitoring trends and changes in consumer behaviour; and staying updated on industry news. Social media listening tools can provide valuable data on how your target audience is interacting with your brand online - do they share your posts, leave comments, or engage with similar content? Such crucial information adds layers of details to your user personas, allowing you to create even more personalised and successful Facebook ads. Where RankingCo stands in User Persona Development At RankingCo, we understand that user personas are not stagnant concepts, but rather constantly evolving representations of your target audience. Your existing data, research, and ad performance analysis are just the starting point in creating effective user personas. To ensure your efforts in creating personalised and impactful Facebook ads are not in vain, we will continuously gather and analyse data to refine and update your user personas - the result? Ads that yield higher conversions and a better return on investment. Get in touch with RankingCo today on 1300 247 045 to learn more about our data-driven approach to Facebook advertising.

Paid ads are still a cornerstone of successful digital marketing strategies. This space is no longer as simple as it once was—in fact, guiding today's PPC campaigns towards success can prove much harder. Crowded marketplaces and fast-moving trends can make capitalising on paid advertising opportunities tough. Is your campaign performing the way it should, or are you uncertain about whether you're having the full impact you might? A Google Ads checkup might be in order. At RankingCo, we're excited for the opportunity to offer personal sessions with our experienced Google Ads professionals as a way to analyze the health and effectiveness of your campaign. There's just one looming question: when is the right time for such a service? To answer that, we should initially look at what this help entails. What is Our Ads Check Up All About? When you choose to consult with us, our goal is simple: help you figure out what changes you need to make to address problems you might have. To that end, we'll look at helping you with the following tasks: Identifying areas where your spending isn't yielding the ROI you need. See where you're wasting money instead of making progress. Determining where your ads under-perform — or if there are any elements of your campaign that beat expectations. Increasing traffic to your website through improved ads and better targeting. Boosting the quality of your traffic to make each click more potentially valuable. So When Should You Get a Google Ads Health Check? There are a few easy ways to tell if your business could benefit from our support. Best of all, since this consultation is free, there's no risk and no obligation. Instead, there's an opportunity to learn and evaluate your options. Consider a health check when you: Aren't seeing the results you want regarding traffic, lead generation, or conversions. Feel like your brand has fallen behind the competition and can't find a solid footing again. Your metrics have significantly changed or slowly declined to unacceptable levels over time. Working closely with you, we'll examine what Google says about your ads performance and highlight areas where you can make potential improvements. Our extensive experience and proven results have made us a Google Premier Partner. We're ready to take the insights we've learned from servicing large and high-value campaigns and apply them to your campaign for better results. We'll provide you with some tips and tricks and let you know how our team could also step in to support your efforts in the future. Find the Friendly Help You Need Today When you pay for an ad campaign, it should come with the expectation that you'll see real value for that spend. When you don't, it's a sign that something needs to change. With insight from our Google Ads checkup, you can start charting the course towards a better outcome. Find out more about how we can help today when you request your free checkup.

Finding the right help to bring success to your brand online is critical today. With so many platforms and different ways to reach consumers, a clear and well-defined strategy is more vital than ever. At RankingCo, we offer various services to support diverse goals in online business spaces. However, we also back up these services with real experience and training—such as the hard work that's led us to earn the distinction of being a Google Premier Partner. RankingCo's various partnerships with organisations such as Google, Microsoft, and Shopify ensure we can deliver exceptional client support. Each of these partnerships indicates the hard work we've put in and continue to carry out to perform at a higher level. Let's explore what our partnerships mean to our clients. What is a Google Premier Partnership? Why Does It Matter? To be a Premier Partner with Google is no easy feat: we've achieved such excellence in using Google Ads that we're in Australia's top 3% of agencies. Earning and keeping this label means that every 90 days, we manage accounts with an ad spend of $10,000 or more. Paid ads are still a critical part of the online marketing ecosystem, and our high level of successful service has earned Google's recognition. This acknowledgement is more than just a label. As a Premier Partner, we can access more resources to support developing successful campaigns for our clients. We get sneak previews of upcoming Ads products and a direct line to a Google representative. In other words, you can easily obtain five-star service to optimise your online ad buys. What We Offer as a Microsoft Select Partner Google Ads might be the long-established king of online paid ads, but they aren't the be-all and end-all of digital marketing. Bing Ads can help you extend your reach, too. Just as we've dedicated ourselves to earning the Premier Partner badge, we've done the same to become a Microsoft Select Partner. This recognition enables us to access additional resources to engineer ad campaigns for a maximum ROI. RankingCo Is a Proven Shopify Partner, Too Shopify is one of the dominant ecommerce platforms today, and for a good reason: it offers much of what you need in one convenient package. RankingCo is a Shopify Partner, too, which ensures our team always has the latest training and an up-to-date understanding of the platform's latest features. We also receive information about Shopify's development, enabling us to ensure our partners have "future-proof" solutions that are also primed to take advantage of new features in the future. Work With a Qualified Team That Understands Your Goals Success in digital spaces today demands the right tools and a fine-tuned approach. Why should your business have to start from square one to start developing momentum in Australia? With help from a Google Premier Partner such as RankingCo, you can access the high-level support your efforts need. Learn more about how we can help you when you connect with our team today.

When the calendar turns over from December into January and a new year begins, many people see it as an opportunity to embrace change and improvement. Should you think about making similar resolutions for your business when the new financial year begins? Closing the previous year's books may give you plenty of opportunities to reflect. For example, now is the perfect time to examine the state of your digital marketing efforts. Before you begin lining up investments in new campaigns or doubling down on an existing approach, use this opportunity to evaluate your direction. Making the most of your expenses is vital—so how can you do that? Have You Seen the Results You Want? Step one is always to look at the big picture of your last year of work and the details of your results. How much did you spend on marketing, and what was the ROI you achieved? Did you see clear growth in certain areas, or did you struggle to gain traction? Perhaps you started to build momentum but reached a plateau, and things slowed down. There's always room for improvement. Even if you had good results, it's worth asking, "how can we do better?" In both cases, you should look to build a strategy for the year ahead that's even stronger than before. Refreshing and Reviving Your Digital Marketing How can you improve your ROI and increase your reach this year? The answer lies in looking at the tools you currently use and developing a strategy that will enable you to stand out within your niche. That means the effective use of some or all of the following: Paid Google Ads Grabbing organic search traffic with optimised content On-page search engine optimisation Better web design Synergy with social media platforms and more. Focusing on only one element at a time can lead to a piecemeal approach that never truly gels. Developing a unified strategy, however, equips you with some powerful tools for effective marketing. The Case for Finding Extra Help Managing everything in-house is no easy feat, especially when you might have half a dozen different marketing channels—or more. Bogging down in the details and getting stuck on your SEO projects is a pitfall many businesses face. However, you don't have to go it alone. Experienced third-party support is available—it can align with your budget to help you achieve a much more effective marketing spend. With additional help, you can learn where your efforts work best and where you should pull back. More than that, you can unify your brand's voice and overall approach to marketing across every channel. Consistency, quality, and purpose can make a difference. Discover Effective Support for Small Businesses Today RankingCo offers the dedication of a knowledgeable team to assist your business with a personalised approach to your web presence. From SEO and Google Ads to web design and social media support, our extensive understanding of modern digital marketing is at your disposal. As the financial year turns over, we're ready to help you conduct a thorough audit and set the stage for a year of success online. Speak with us today to learn more about how we can help.

What is Google's core algorithm, and why should website owners and search engine optimisation (SEO) professionals care? Google's algorithm is an intricate set of processes and rules. It identifies and controls which web pages are displayed first during user search queries. The algorithm considers numerous factors. These include content quality and relevance, a site's trustworthiness and demonstrated authority, and the user's search history and location. Given the fast-changing nature of Google clients and users, the search engine's complex algorithm constantly evolves to stay valuable and relevant, regularly applying broad changes. Recent updates include RankBrain, Hummingbird, Penguin, and Panda, emphasising mobile-friendliness, speed, user experience (UX), superior content quality, and more. While it doesn't reveal all its confidential and proprietary algorithm details in the public domain, Google does provide best practices and guidelines. These guides and updates help ensure future-forward strategy tweaks and pivots, easily discoverable content for increased brand awareness, website traffic, prolonged click-throughs, and boosted conversions. Why Should You Care? Algorithm changes can affect search rankings, so staying up to date with Google's updates is essential for SEO agencies and marketers. In addition, the algorithm monitors site metrics and technical elements. So, it's vital to focus on content quality and accuracy, optimise operations and systems, and prioritise engaging and valuable content for your user experience. Also, consider evaluating your content with future updates in mind. With every looming iteration, branders and search engine optimisers can reasonably expect to evaluate the update's impact and identify improvement areas by tracking their organic search traffic. In addition, by focusing on appropriate indexing, intuitive mobile functionality and UX, speed, and consistently posting enticing, meaningful and audience-centric content, you'll never need to worry about missing the mark with updates. Google's Core Algorithm Update 2023: What You Need to Know The rollout began on March 15 and was completed on March 28, 2023, taking 13 days to implement. So, how does the March 2023 update compare to previous core updates? One way to measure the extent of changes is to monitor ranking fluctuations while the search engine's crawlers reassess and index the web during rollout. According to Google tracking providers RankRangers and Semrush, the March update was significant, resulting in substantial ranking volatility - the same as or more than previous and historic rounds. Invested voices from the community, too, have noticed and commented on significant differences. For example, one finding indicated that 8.7% of the top 10 results previously ranked below the 20th position, compared to 6.5% after the September 2022 iteration. RankingCo is among Australia's leading content and website SEO agencies. However, remember that a dipped or negative ranking doesn't necessarily suggest site problems. Area for attention can, however, be challenging to identify. So, why not rely on a professional digital agency to optimise and maintain your site's relevance, findability, and rankability? Stay Top of Page With RankingCo Our dedicated team helps you succeed online with efficient and effective SEO, digital marketing, Google Ads, analytics, free check-ups, and optimised websites. Reach out to RankingCo today.

Google "My Business" Rebrands to Google "Business Profile" Google is an integral part of everyone's life, whether as a consumer searching for a service or product or a company marketing a brand online. Owners and marketers leverage around 86% of global searches hosted by Google by listing detailed business information on the search engine. This feature is provided for free using Google's My Business (GMB) profile. Why Set Up an Online Business Profile? Your online company profile is essential, as is maintaining and updating your data. The feature offers 3000 plus business categories, so search carefully to list your purpose as accurately and precisely as possible. This detail will help differentiate and highlight your brand and offering to target consumers. Also, look out for category-specific features, such as menus for food-related offerings. In addition, update the available related business or location promoting information such as access, ownership, payment, and delivery options. However, something all marketers can count on in our dynamic environment is changing consumer behaviour and demands. In response, we can expect continuous updates from Google to help their customers stay agile, fluid and flexible to keep in step with users. GMB Changes to Note Google has announced a renaming of GMB to "Google Business Profile." This change is intuitive and not unexpected, with users noticing GMB help using the term "profile" instead of "listing" for several months. In addition, in place of the GMB app, users will access profiles through Google Maps or Search. This change makes access easier: type in "my business" or search for your company name when logged in. Notable particularly for digital marketing agencies and SEO providers is Google's news that the familiar GMB web portal would "transition to primarily support larger businesses with multiple locations". However, although this step suggests a move away from small and medium commercial support, this will likely remain unchanged. This continued support is thanks to chiefly multiple location organisations and agency desktop usage. Google has promised more on this going forward. Google: Always There for You No matter Google's updates now or in the future, your vital "Google Business Profile" will remain free, helping you maximise your online presence. However, when accessing and updating your details, why not add power to your marketing with paid Google Ads? This type of targeted communication can help enhance your visibility for even greater online findability, impact, and relevance. Make the Most of Google Ads with Professional Management To take advantage of all that Google and Google Ads offer, rely on an experienced digital marketing agency such as RankingCo. Lean on us for boosted website traffic and increased awareness, growth, customer loyalty, and returns. Enjoy the rewards of optimised content, email, and social media marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, and advanced analytics for more informed data-driven decision-making. In addition, we assist with eCommerce, Google Ads leads, management, and checkup. Forge Ahead Today With Our Leading Digital Agency RankingCo recognises each client's unique essence and needs. In response, we listen to and rely on your product, service, and strategy knowledge and goals to apply our digital marketing skills and activities. So, contact our passionate team for a targeted and up-to-date Google business profile, superior digital marketing direction and reliable service excellence.

The Google Partners Program helps drive success through membership and partnership, allowing access to targeted and insightful Google resources, support, and training. Businesses consistently maintaining and maximising their clients' campaign success and growth through strategic and certified Google Ads expertise can become a Premier Google Partner. Google reserves this most exclusive partnership tier for their top-performing members – just 3% of participating companies annually. Why We Became a Premier Google Partner The benefits are numerous, with access to a wealth of targeted resources designed for ongoing digital campaign success. In addition, displaying the Premier Partner badge demonstrates to clients our Google-supported ability, commitment, and continued dedication to excellence. Finally, consider the following advantages: Industry trend insights and training materials to boost product knowledge. Premier partnership access to on-demand training and live streams helps build on product and Google Ads knowledge and skill, with valuable Skillshop certifications. In addition, make better informed, data-driven decisions and drive more strategic client conversations through accessing leading-edge consumer insight and upcoming product beta reports. Product-specific resources and technical support to help maintain consistency. Beyond support agent or Help Center account and technical support, premier Google Partners enjoy curated executive experiences, including user-designed Google events such as product, sales, and thought leadership content and roundtables, and customised business coaching. In addition, depending on business and market size, premier partners can leverage dedicated sales and strategic account support. Achievement rewards and recognition for showcasing your success. As a premier Google Partner, you'll enjoy promotional offers such as Google Ads credits, quarterly Partners Rewards to motivate and encourage teams, and Partner badges to differentiate your business by showcasing your Google Ads proficiency and success. In addition, the Google Partners directory increases visibility to advertisers, while the annual Google Premier Partner awards recognise and celebrate digital marketing excellence. Beyond standard Member and Partner benefits helping to strengthen your strategic Google relationship and enhance your clients' growth prospects, Premier Partner status goes the extra mile to help deepen and broaden your knowledge and skill. At the same time, the programme helps you share your superior expertise with recognised certifications among an audience who notices. How to Become a Premier Google Partner A Premier Partnership – recognition of the top 3% of partners - requires consistently outstanding Google Ads performance, certifications and spend. So, how does Google identify top performers on these criteria? Monitoring performances helps confirm that premier partners can optimise the setup and running of Google Ads campaigns for maximised results. The standards are high, with a minimum optimization score of 70% required. Where available, annual eligibility is measured relative to other businesses in the same country, with evaluations approximate and varying across regions. Take Your Google Partnership and Client Conversations to the Next Level Sign up for the Premier Google Partner program with your Google Ads manager account today or contact RankingCo for superior and consistent digital campaign services and success.