Video Is Taking Over: Are You Making the Most of Your Social Media Marketing?

Social media video is taking off. 

Whether in online campaigns, on social media, or websites, the power of visuals in your digital marketing strategy is unquestionable, with vibrant videos becoming increasingly essential. 

Younger, more digitally savvy audiences rely heavily on social media and social media marketing, with targeted marketing investment on various platforms and viral reactions often yielding exceptional returns. 

In addition, beyond helping brands reach a broad audience and gain a competitive edge, social media videos offer brands an opportunity to demonstrate colourful 3D creativity, customer caring, social and community consideration and to bring their brand voice to life.

The Benefits of Social Media Video Content

With brands around the globe vying for visibility and attention on the same social media platforms, getting noticed and staying top-of-mind among the digital marketing clutter can be challenging.

However, innovative videos help messages stand out, capture the audience's imagination and attention for longer, and quickly and effectively communicate brand voice, identity, and messages. Moreover, social media platforms include algorithms that boost user-created video promotion based on increased viewer engagement. 

In addition, beyond being easy and affordable to create, social media video content helps:

• Attract attention: Amid text and static 2D images, video catches the eye. It's dynamic and easy to understand and draws in the viewer. So, ensure that videos and messages are concise and punchy, beautiful or bold. Human nature will do the rest.
  
  Don't forget to Incorporate cues at the video's outset to explain the intent and grab and retain attention. 
  
  
• Create and build brand awareness: Without brand awareness – the foundation of the brand-user relationship funnel - you can't build affinity, trial, conversion, and advocacy.
  
  So, include a logo watermark on your video content – essential to establish identity, create trust and loyalty, and ensure long-term customer equity.
  
  Importantly, ensure your content is free from detractors such as poor resolution, distracting background noises, or irrelevant content. User attention spans are short, so keep it meaningful, engaging, and quick.

• Personalise brand experiences: Making your team, process, and brand values transparent and humanised through video helps keep your customer feeling informed, valued, and close.
  
  So, keep talking, entertaining, and caring, converting visitors from curious to committed. 
  
  
• Increase organic search engine ranking: Search engine optimisation (SEO) – enhancing content with strategically positioned keywords to improve organic search engine ranking, should be applied to all marketing materials, even your videos.
  
  So, include catchy and key headers and descriptions, and supplement with appropriate hashtags. 
  
  
• Portability and versatility: You can create your videos wherever and whenever you are, and your customer can consume them on any device with the same freedom. This flexibility gives your brand 24/7 visibility and frequent content refreshment or creative recycling for novelty.
  
  So, ensure you create video content in formats compatible with every device and platform. 

Importantly, don't forget to track your video engagement - most social media apps offer built-in performance analytics tools. Monitor views, click-throughs, shares, and whether your call-to-action is yielding conversions. 

To help create unique and memorable social media video content and measure and enhance performance reliably, why not rely on a professional social media team such as RankingCo - Australia's leading small business-focused digital agency? 

Optimise Your Social Media Marketing With Video and RankingCo

Reach, attract, retain, and convert new audiences efficiently and fast. 

Rely on RankingCo to optimise your social media marketing strategy and help deliver entertaining, informative, and engaging video content for superior visibility, awareness, and conversion.

Reach out today to book your tailored social media plan analysis and consultation.