Engagement metrics you need to watch for website success

In order for us to help our client’s business succeed online, we need to be able to identify, understand and improve key website engagement metrics 

While web traffic is important, it’s not the whole story. A successful website engages its visitors with its content. The content on your website needs to be designed to hold your visitor’s attention and guide them to conversion. So it’s essential to keep your eye on website engagement metrics

Lucky for you, RankingPages was designed to make website building easy and efficient for business owners. Our platform complies with Google’s best practices and gives you a variety of website personalisation options. 

Some key website engagements metrics to keep track of are: 

• 
  Unique visitor traffic
• Pageviews 
• The average duration of a session 
• Behaviour flow 
• Rate of cart abandonment
• Bounce rate 

These metrics are trackable through the RankingPages dashboard or Google Analytics. 

An in-depth look at the key engagement metrics 

Unique Visitor Traffic 

It’s well known that in order to drive people to visit your client’s website you need quality content. Neil Patel says it well,“ traffic is the lifeblood of your site.” This is why it’s so important to have a smart SEO strategy and paid marketing. 

Measuring your unique visitors means you can see the number of people visiting your site at specific times. It’s a key measure of website traffic that also influences your SEO rankings. In Google’s mind, pages with higher traffic are authoritative, useful and popular, thus ranking them higher in the SERP. 

Pageviews 

Pageviews is the metric used to measure the number of people who have visited a specific page. Whenever someone opens or refreshes a page on your site, that counts as a pageview.  It’s a great tool to determine visitor trends over time and to see which of your site’s pages are the most popular. 

How to boosts traffic metrics 

Things like pay per click campaigns, quality content, social media engagement, link building, and boosting your SEO are some ways you can increase your site’s traffic. 

However, once you get those visitors on your site, there’s another group of metrics you can use to measure how well your site is delivering the right content for conversion. These same metrics also help determine if your advertising is attracting the right visitors. 

Average session duration

Your average session duration comes from the total time visitors are sending on your site over a specified time period, divided by the total number of sessions over that given period. 

This metric provides information on how long visitors are spending on your site before they’ve decided to close the browser. 

Your average session durations don’t necessarily have to be long, they just have to be long enough to result in conversions. 

Behaviour flow 

Google Analytics visualises how your users are navigating through your site across various landing pages to the next page they click. It shows you different flows for each visitor, as well as how many visitors continue to another page and how many don’t. 

This metric is a great way to see if your site is navigating traffic through the way it’s designed to. This can show weak points that need to be fixed. 

Cart abandonment

You can set up this metric on Google Search Console as a conversion goal. Platforms like RankingPages automatically track cart abandonment and send direct reminders when items are forgotten in a cart. 

Keeping an eye on your cart abandonment rate is important because it shows where the eCommerce flow breaks. From seeing if customers abandon carts because of prices or shipping, it’s a good metric to watch when you are conducting an eCommerce page test. 

Improving the behaviour metrics 

You can improve the metrics mentioned above by ensuring your site has easy navigation, offers high-value content, has an overall great user experience, a clear CTA and has a landing page that delivers on what was promised to bring the visitor there.

Another efficient way to improve your behaviour metrics is with website personalisation. This means, crafting an exclusive and customisable experience for your visitors. RankingPages website personalisation makes this simple and effective.

From personalising the time of day, visitor location, number of previous visits and past purchases, this is a great way to enhance your visitor experience overall site experience. 

A working website that works for you

When it comes to the success of your site, these website engagement metrics are key. To really succeed in the modern marketplace you need a professional, well designed and adaptive website. Good quality websites extend to all aspects of your digital marketing efforts. 

RankingPages offer businesses a one-stop website solution. Our websites are guaranteed to provide your customers with nothing but the best user experience. For more information about our website and other digital marketing services, please don’t hesitate to contact the team on 1300 247 045 or email us at contact@rankingco.com.