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An internet marketing campaign that utilises different areas of digital requires a business to be across every platform. Your campaign will be responsible for the primary connection between you and your target audience, looking to convert as many quality leads as possible. To achieve this you will likely have to target more than one source of digital marketing. This requires an omnichannel approach to your marketing. An omnichannel approach includes all elements of your business, from the website you have to the Ads platform your are using (Google, Bing, Linkedin, Facebook, Tik Tok etc) you are using. Areas can be improved to increase the performance of your campaign through testing and enhancements of your internet marketing. Not all campaigns will work as well as others and for a business looking to invest in fresh digital, finding the right one on your own can be costly.
Services your Brisbane business needs
As a business, there are multiple services that you can utilise for your business internet marketing. SEM (Search Engine Marketing), social media marketing and SEO (Search Engine Optimisation) can all achieve different goals based on your business needs. Each one offers different opportunities based on the audience you are targeting and what industry your business is in. B2B (Business to Business) and B2C (Business to Customer) markets require drastically different approaches. If you are looking to establish a B2C campaign for the retail industry, then a remarketing campaign could be the best way to utilise your Internet Marketing budget. A well optimised remarketing campaign can target customers who have abandoned a purchase and keep showing them the product to give them a strong recall and message to consider finishing the purchase.
A great Brisbane business needs great online marketing
A well thought out and executed internet marketing plan can drive purchases of your service/product by putting you in front of your target customers wherever they are browsing. This can be done by targeting different goals like improving website traffic, encouraging phone calls, boosting foot traffic or building brand awareness. On the other hand, a poorly designed internet marketing strategy can target the wrong traffic and leave you with no return on investment. Not only is this a significant waste of money, but the time put into learning and running an internet marketing campaign is also wasted. In order to make sure you are not wasting time and money on an internet marketing campaign that won’t get the results you need, contact RankingCo.
Why RankingCo?
We make magic happen every day
RankingCo is a local Brisbane small business with national reach and international experience. We provide our clients with value. With RankingCo, you get access to marketing experts, graphic designers and content writers, ready to optimise your budget and improve your internet marketing. Our team is on top of all the latest developments in the digital marketing landscape, keeping up with all the changes to look at ways to optimise your campaign. This means you don’t have to pay for the cost of hiring new staff and training to fulfil these roles, instead, you are only paying for the results you get. You will also be able to scale up your ads easier with RankingCo, as you would not have to hire extra people to work on your account. You’ll receive clear reporting on your account, with regular liaisons about results and any changes that need to be made. This can even be done with a coffee at our Brisbane office.
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